Personal Brand & Positioning
How many seconds do people actually watch online video ads?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Know the real attention numbers before you make the ad: about 13 seconds of a 30-second TV spot, around six seconds on a YouTube ad, roughly two seconds on Facebook video — while the science says memory needs at least three seconds. source →
In their words
What was actually said
So the average number of seconds that people will watch are 30 seconds, attend to a 30 second TV commercial for, is about 13. The average number of seconds that people will watch are YouTube ad is about six seconds. The average number of seconds that people watch on Facebook video is about, I think it's about two.
The episodes