Social Media Strategy
How does Open Sponsorship match brands with athletes?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Open Sponsorship removed its self-service option about three years ago because matchmaking alone didn't produce ROI; the team now does the editing work itself, including adding music and text overlays in tools like CapCut. source →
02Ishveen's value hierarchy for deals is cash first, product second, equity third, royalties last, and Open Sponsorship does essentially zero royalty-only deals with no product attached. source →
03Open Sponsorship has flipped its own growth focus toward retention, aiming to win a client's podcast and events budgets rather than starting from scratch with new accounts. source →
In their words
What was actually said
We started off, you know, I created open sponsorship with my co-founder as the LinkedIn, the Airbnb, the match.com of the industry.
The episodes