Personal Brand & Positioning
Why does Austin Hope ship wine club orders early instead of in October?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Shipping wine club orders in August/September instead of the traditional October made Hope the first shipment customers receive, cutting attrition from the typical 6–12% to almost nothing. source →
02Austin refuses the industry rule against summer shipping — 'you put ice on it, you ship it' — with a target of getting wine to the buyer's door within two days. source →
03The Austin Hope 2018 Cabernet Sauvignon ranked #7 on Wine Enthusiast's Top 100 of 2020, after the 2017 vintage placed #10 and the debut 2015 vintage earned 97 points, then the highest score ever given to a Paso Robles wine. source →
In their words
What was actually said
And then I said, forget October, I said, let's, let's go out in August or September. So let's be the first wine club that person receives, because I bet you there ain't no way you're going to, you're going to, you're going to cancel because I'm the first one on your door.
The episodes