Brand Storytelling
Does live selling actually work for small ecommerce brands?
Answered independently in 3 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Live shopping is essentially QVC for social media: going live with linked products lets viewers buy straight through the app instead of picking up a phone. source →
02Live selling changed Pratt Daddy's trajectory: it lifted sales, deepened audience engagement, and replaced the debate over whether the business was worth keeping. source →
In their words
What 2 people actually said
Talk to me about ways the people can stay in touch with you. I have created something just for audience of your podcast. I call it my subconscious selling domination system.
I know. So you know live shopping is all the rage And let me just I'll get on my marketing soapbox why you digest, you know, yeah, I gotta think for a minute. Think about for that Yeah, so we work with the commerce brands and You think about QVC selling live on television good stuff.
The episodes
3 episodes answer this
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