Personal Brand & Positioning
What is it like to work with Dana White at the UFC?
Answered independently in 3 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
In their words
What was actually said
You know, there is a UFC lifestyle and fans live a USC lifestyle, whether they're wearing the, the merch and all that. But it's, I got to look at the fans and answer that question because the reason we are where we are is because of the fans. Aside from all the work and the great mastery of Maverick marketing and management that Dana White and his team do.
He was managing Chuck Lidell and Tito Ortiz back then. And the previous owner called me up, Robert Myers said, I have good news and bad news. The bad news I sold the UFC, the good news I sold the Dana White and the Fatita brothers.
The bad news I sold the UFC, the good news. I sold it to Dana White and the potato brothers. And they want to keep you in John McCarthy.
The episodes
3 episodes answer this
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