How can brands use AI to find sales opportunities in social media comments?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
What the archive says
01Audit your unanswered comments. McGrory shows brands obvious missed revenue like "where can I buy this?" and "can I get this in blue?" sitting unreplied on their own social channels. source →
02Brands can feed a model as few as 10 source comments to build synthetic data sets that flag specific PR-sensitive conversations, like a drinks brand tracking ocean plastic accusations. source →
03Audit your own comment sections for unanswered, obvious buying questions like 'where can I buy this?' or 'can I get this in blue?' — Matthew says most brands have a 'comment mountain' they aren't listening to. source →
What 2 people actually said
And like you said, you're helping brands engage because finding the nuggets that could be transactional opportunities or brand opportunities, which is what I'm hearing. It goes to show that there's so much data and so many micro conversations happening on social media. that there's power in the intelligence that can provide when it is rolled up for you and gives you these signals.
And most of them aren't listening to it. They're not listening to their customers. They're not listening to buying signals from their clients.