Content Strategy
Is email marketing still worth it for e-commerce brands?
Answered independently in 3 episodes, by 3 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01B2B companies should run digital marketing 101 they're skipping: Google Analytics and tracking codes, custom audiences built from prospect and customer lists, and retargeting site traffic across Facebook and LinkedIn. source →
02Staff LinkedIn seriously right now: put someone 100% on it for content, recruiting, and storytelling while the algorithm still gives organic reach and features like LinkedIn Live open up. source →
In their words
What 3 people actually said
You are about to get the high octane growth blueprint you need to stop wasting time on fleeting trends and start building a real asset because email marketing is the one legacy channel that still crushes every conversion rate metric. We're unlocking the high converting secrets big brands rely on from using power words and emojis in your subject lines to leveraging the revolutionary data behind 15 million tested email intros with guru media hubs J.
It's like There's just something about giving something people something physical Yes, it's just just feels different. I love it. Well, we we do a lot of b2b marketing the large company work with Cisco and some other large brands and we encourage The physical aspect we're doing a lot of direct mail that has a physical component to it still and it's still It's like you said emails not dead and neither is direct mail The mailbox is actually less clouded.
Yeah, yeah, just anybody doing, and using LinkedIn as a channel, please do not connect, try and connect, and send a message right away that pitches your business. That's just the wrong way to approach it. Yeah, everyone does those still.
The episodes
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