Data, Research & Measurement — what 48 operators said

The episodes

Are You Marketing Jobs or Just Posting Them? The Critical Difference

From Broke to Six Figures and Back: Jason Brown on Options Trading, Risk and Rebuilding Wealth

The Science of Going Viral: Why Storytelling Beats Algorithms and AI

The Social Media Goldmine Brands Are Ignoring with Matthew McGrory

How a Viral Congressional Trading Tracker Became a $1B+ Fintech Business | Autopilot

How AI Is Changing Retail, Style, and the Future of Shopping | Anya Cheng

How Unregulated Gambling Is Draining BILLIONS From the U.S. Economy | Ismail Vali

The Predictable Revenue Playbook Most Founders Are Missing | Josh Troy

The $2.5M Problem No One Is Planning For: AI, Aging, and Your Financial Future with Lily Vittayarukskul

How Smart Small Businesses Are Actually Using AI to Grow Faster with Dave Charest

How Ken Goldin Built a $500M Market: Attention, Hype & the Business of Collectibles

Earning the Commute: What It Takes to Make the Office Worth It Again | Bob Cicero

AI Productivity vs AI Security: The Human Risk Behind AI with Fable Security

How Cisco Is Using AI Concierge Agents to Reinvent Customer Experience | Vinod Muthukrishnan

How to Build a Website That Actually Converts With Sam Dunning

Why Personal Branding Should Come AFTER You Build a Real Business | Marian Esanu

The Brutal Truth About Podcast Growth Nobody Wants to Hear with Tom Webster

In their words

You need to be collecting first party data. How do you do that? You need to have email collection forms and you need to be having transparent real conversations with your customer so that they want to give you that data.

Ryan Alford · Weekly Marketing and Advertising News, May 14, 2021: (7:45)

Like content's not king. It's really data because you don't know what content works without data.

Alexa D'Agostino · Alexa D'Agostino: Founder and CEO of THYNK Consultin (4:18)

So it's, it is just very unpredictable and so we really drive home the importance of measurement measurement, no matter what and letting the data speak for itself and letting campaign performance and form the future decisions that you're going to make as opposed to just making broad assumptions and as Imran alluded to before.

Cara Kantrowitz · Playing the Short Game - A Nielsen Study on the Impa (31:01)

If you are a small business or starting a company, now is your time because building AI is easy. All you need is unique defensive data.

Anya Cheng · How AI Is Changing Retail, Style, and the Future of (11:03)

We're not a platform that owns your data or you or anything else. You actually own all of these things.

Nick Gernert · Nick Gernert, CEO of WordPress VIP, talks AI, SEO, a (41:21)

Some of that is the accountability that we have for businesses where we do an assessment and we say, hey, this is what your company is right now based on all the data within that company, which is curated, private data of that company, which many times a leadership team can't really even see.

Dr. Navin Goyal · Discipline, AI & Business Growth: Lessons from Navin (0:41)

And it wasn't like, well, Casey likes John Ham or CEO plays golf with so and so. And we know those conversations do happen, make no mistake. But let's let data and insights help kind of shape that pathway.

Casey Hurbis · The Future of Sports Betting Marketing: AI, Brand Ex (11:08)

And you know, the joke about those deals is that the only data the brands get for the game is the invoice.

Itamar Benedy · eSports Series ft. Itamar Benedy (9:17)

But they're spending a lot of money to get hold of that data and put it in these vast data pools.

Matthew McGrory · The Social Media Goldmine Brands Are Ignoring with M (22:57)

What comes up again and again

Apple Podcasts now offers a subscription analytics dashboard and Linkfire integration, closing part of the measurement gap that has kept podcast sponsorship behind TV and digital. (The Week of August 25, 2023 Marketing an)
Data companies are now openly paying for first-party data with rewards, iPods, trips and discounts — consumers who already give data away for free can at least get something back. (Weekly News Update: Data Companies Rewar)
Treat AI less as a content machine and more as a data analyst: feed it your email and social performance data and ask what to do next. (How Smart Small Businesses Are Actually )
Cisco's Penn location generates roughly 5,000 data points every second, and that data is what makes AI models useful for space programming and design. (Earning the Commute: What It Takes to Ma)
Clean your data before you adopt AI: if your databases and systems are chaotic, AI will happily surface answers from underlying data no one audited. (AI Productivity vs AI Security: The Huma)
Ending CX silos requires solving the data problem first — if data stays siloed and systems aren't opened up with protocols like MCP, agentic experiences won't work. (How Cisco Is Using AI Concierge Agents t)
BetMGM's 'Make It Legendary' platform was built from research, data and insights first, then talent was selected from an initial list of about 30 names using focus group feedback rather than executive preference. (The Future of Sports Betting Marketing: )
Don't chase AI tools; chase data. With model prices dropping about 80%, the leverage sits with whoever owns the data and has licensing agreements in place. (No BS Weekly Business News: Interest Rat)
Expect distorted analytics for days after a major outage; the team received seven separate emails from software vendors warning their data would look off. (Weekly Business News For July 26 | The B)
Free apps aren't free: Data Privacy Day is a reminder that you're paying with your content, email, phone number and behavioral data. (The Week of January 27, 2023 Marketing a)

Questions this topic answers

All 117 episodes

Search within

Sep 8, 2026

Why are data companies paying consumers for their personal data?

Can small ecommerce brands afford AI-powered social listening and insights?

Why doesn't brand tracking research work for shopper insights?

What outbound tools and data providers should a B2B sales team use?

How can I use AI to analyze my own marketing data?

Why does data hygiene matter before adopting AI?

Why is LinkedIn testing vertical video feeds?

How much data does Facebook have on its users?

All 117 episodes

Hiring Is a Marketing Problem: Nicole Feenstra

Jason Brown on Options Trading, Risk and Rebuilding

Brendan Kane on the Science of Going Viral

The Social Media Goldmine Brands Ignore | Matthew McGrory

Why Brand Loyalty Is Dying: Shopper Promiscuity Explained

Pelosi Tracker to $1B Fintech: Chris Josephs of Autopilot

Anya Cheng on AI, Data Moats and the Future of Shopping

Inside the $97B Unregulated Online Gambling Market

Building Predictable Revenue Systems with Josh Troy

AI, Aging, and the $2.5M Long-Term Care Problem

AI for Small Business Growth with Dave Charest

Ken Goldin on Attention, Hype and Collectibles

Bob Cicero on Making the Office Worth the Commute

AI Productivity vs AI Security: The Human Risk

Cisco's AI Concierge Agents Are Reinventing CX

How to Build a Website That Converts With Sam Dunning

Build the Business First, Then the Personal Brand

Tom Webster on the Brutal Truth About Podcast Growth

Email Marketing That Still Works in an AI World

WordPress VIP CEO on AI, SEO and Owning Your Content

BetMGM CMO on AI, Jon Hamm and Make It Legendary

Alyssa Campbell on Big Kids, Bigger Feelings

Navin Goyal on Discipline, AI and Raising Capital

The Future of PR: Earned Media and AI Visibility

Brendan Kane on How to Actually Go Viral on Social Media

Micro Habits, Big Impact: Brain Health with Thoryn Stephens

Stripe Skips IPO, Amazon's Dark Patterns, AI Umpires

4th of July Business News From the Houseboat

Fed Holds Rates, Shell-BP Merger and Tesla's Slump

Agent Store, Robotaxis and Apple's Innovation Problem

Consumer Sentiment Tanks as Retail Closures Pile Up

March Madness Economics, Tesla Attacks & Crypto Trends

Shopper Promiscuity and Brand Loyalty with Devora Rogers

Moderation vs Censorship: Brand Safety on Social Media

Valentine's Day Spending and Super Bowl Ad Records

TikTok, Tariffs, Luka to the Lakers and Card Booms

Ending Political Polarization with Lura Forcum

Why Being Known Wins in 2025: Podcasting, Bitcoin & More

Crypto Rebounds, Musk Hits $400B, Literacy Slips

Cyber Monday Records, Elf on the Shelf, and Teen Bans