Topic
Data, Research & Measurement
117 episodes. 48 operators. Every line below is a verified passage from the transcript.
You need to be collecting first party data. How do you do that? You need to have email collection forms and you need to be having transparent real conversations with your customer so that they want to give you that data.
Like content's not king. It's really data because you don't know what content works without data.
So it's, it is just very unpredictable and so we really drive home the importance of measurement measurement, no matter what and letting the data speak for itself and letting campaign performance and form the future decisions that you're going to make as opposed to just making broad assumptions and as Imran alluded to before.
If you are a small business or starting a company, now is your time because building AI is easy. All you need is unique defensive data.
We're not a platform that owns your data or you or anything else. You actually own all of these things.
Some of that is the accountability that we have for businesses where we do an assessment and we say, hey, this is what your company is right now based on all the data within that company, which is curated, private data of that company, which many times a leadership team can't really even see.
And it wasn't like, well, Casey likes John Ham or CEO plays golf with so and so. And we know those conversations do happen, make no mistake. But let's let data and insights help kind of shape that pathway.
And you know, the joke about those deals is that the only data the brands get for the game is the invoice.
But they're spending a lot of money to get hold of that data and put it in these vast data pools.
- Apple Podcasts now offers a subscription analytics dashboard and Linkfire integration, closing part of the measurement gap that has kept podcast sponsorship behind TV and digital. (The Week of August 25, 2023 Marketing an)
- Data companies are now openly paying for first-party data with rewards, iPods, trips and discounts — consumers who already give data away for free can at least get something back. (Weekly News Update: Data Companies Rewar)
- Treat AI less as a content machine and more as a data analyst: feed it your email and social performance data and ask what to do next. (How Smart Small Businesses Are Actually )
- Cisco's Penn location generates roughly 5,000 data points every second, and that data is what makes AI models useful for space programming and design. (Earning the Commute: What It Takes to Ma)
- Clean your data before you adopt AI: if your databases and systems are chaotic, AI will happily surface answers from underlying data no one audited. (AI Productivity vs AI Security: The Huma)
- Ending CX silos requires solving the data problem first — if data stays siloed and systems aren't opened up with protocols like MCP, agentic experiences won't work. (How Cisco Is Using AI Concierge Agents t)
- BetMGM's 'Make It Legendary' platform was built from research, data and insights first, then talent was selected from an initial list of about 30 names using focus group feedback rather than executive preference. (The Future of Sports Betting Marketing: )
- Don't chase AI tools; chase data. With model prices dropping about 80%, the leverage sits with whoever owns the data and has licensing agreements in place. (No BS Weekly Business News: Interest Rat)
- Expect distorted analytics for days after a major outage; the team received seven separate emails from software vendors warning their data would look off. (Weekly Business News For July 26 | The B)
- Free apps aren't free: Data Privacy Day is a reminder that you're paying with your content, email, phone number and behavioral data. (The Week of January 27, 2023 Marketing a)
Why are data companies paying consumers for their personal data?
Weekly News Update: Data Companies Rewarding Shoppers FoCan small ecommerce brands afford AI-powered social listening and insights?
The Social Media Goldmine Brands Are Ignoring with MatthWhy doesn't brand tracking research work for shopper insights?
Brand Loyalty Is Dying: Devora Rogers on Shopper PromiscWhat outbound tools and data providers should a B2B sales team use?
The Predictable Revenue Playbook Most Founders Are MissiHow can I use AI to analyze my own marketing data?
How Smart Small Businesses Are Actually Using AI to GrowWhy does data hygiene matter before adopting AI?
AI Productivity vs AI Security: The Human Risk Behind AIWhy is LinkedIn testing vertical video feeds?
Business News Recap: Trump & Musk Peace Treaty - InteresHow much data does Facebook have on its users?
DIY Facebook Ad Strategies For 2025 Dominate Any MarketAll 117 episodes
Search withinHiring Is a Marketing Problem: Nicole Feenstra
Jason Brown on Options Trading, Risk and Rebuilding
Brendan Kane on the Science of Going Viral
The Social Media Goldmine Brands Ignore | Matthew McGrory
Why Brand Loyalty Is Dying: Shopper Promiscuity Explained
Pelosi Tracker to $1B Fintech: Chris Josephs of Autopilot
Anya Cheng on AI, Data Moats and the Future of Shopping
Inside the $97B Unregulated Online Gambling Market
Building Predictable Revenue Systems with Josh Troy
AI, Aging, and the $2.5M Long-Term Care Problem
AI for Small Business Growth with Dave Charest
Ken Goldin on Attention, Hype and Collectibles
Bob Cicero on Making the Office Worth the Commute
AI Productivity vs AI Security: The Human Risk
Cisco's AI Concierge Agents Are Reinventing CX
How to Build a Website That Converts With Sam Dunning
Build the Business First, Then the Personal Brand
Tom Webster on the Brutal Truth About Podcast Growth
Email Marketing That Still Works in an AI World
WordPress VIP CEO on AI, SEO and Owning Your Content
BetMGM CMO on AI, Jon Hamm and Make It Legendary
Alyssa Campbell on Big Kids, Bigger Feelings
Navin Goyal on Discipline, AI and Raising Capital
The Future of PR: Earned Media and AI Visibility
Brendan Kane on How to Actually Go Viral on Social Media
Micro Habits, Big Impact: Brain Health with Thoryn Stephens
Stripe Skips IPO, Amazon's Dark Patterns, AI Umpires
4th of July Business News From the Houseboat
Fed Holds Rates, Shell-BP Merger and Tesla's Slump
Agent Store, Robotaxis and Apple's Innovation Problem
Consumer Sentiment Tanks as Retail Closures Pile Up
March Madness Economics, Tesla Attacks & Crypto Trends
Shopper Promiscuity and Brand Loyalty with Devora Rogers
Moderation vs Censorship: Brand Safety on Social Media
Valentine's Day Spending and Super Bowl Ad Records
TikTok, Tariffs, Luka to the Lakers and Card Booms
Ending Political Polarization with Lura Forcum
Why Being Known Wins in 2025: Podcasting, Bitcoin & More
Crypto Rebounds, Musk Hits $400B, Literacy Slips
