How did Bedros Keuilian build Fit Body Boot Camp?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
What the archive says
01Disasters create products. Bedros launched Fit Body Boot Camp after the 2008 housing crash by taking outdoor bootcamps indoors as one-trainer, many-client group personal training at a lower price point. source →
02Build multiple income streams before you need them: when Fit Body Boot Camp lost 200 franchise locations in 2020, the Truelean supplement company's immune product hockey-sticked on Amazon and kept the business afloat. source →
03Build multiple income streams so that when one dries up another can hockey stick, as Bedros's supplement company did when Fit Body Boot Camp gyms shut down. source →
04Disasters create products: Bedros turned the 2008 housing crash into group personal training, hitting 100 franchise locations in two years by lowering the cost of training with one trainer and many clients. source →
What was actually said
And so he goes, you set the find who's got the money and end up adding value to their life. With that in mind, housing market crash in 2008, I knew people weren't going to be able to afford one on one expensive personal training. So I said, we can take that outdoor boot camp.
So if those are the five or six big battles to fight to be able to save our country, like during the pandemic, man, I run a franchise, FitBody Bootcamp.