Advertising & Paid Media
What does an account executive at a marketing agency actually do?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Best advice for breaking into agency account service: flexibility, multitasking, collaboration, and not taking it personally when your idea gets killed — if the client is happy, whose idea it was doesn't matter. source →
02Clients with the least marketing sophistication are often the hardest to serve, not the easiest, because they don't know what they don't know and the agency can't run their business for them. source →
In their words
What 2 people actually said
But started. I had a marketing degree right at a school went to work in an ad agency and worked at the same agency for 13 years. And I actually helped open up their New York division in Manhattan where I lived for just under five years and worked there with some of the largest brands in the world.
And you know what's interesting in being, you know, running an agency and doing what we all do, we're in client service, we operate to a service clients and to do marketing for them.
The episodes
2 episodes answer this
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