Personal Brand & Positioning
How do you build a personal brand on social media?
Answered independently in 3 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Build a personal brand with the content flow framework: identify your sources, your creative process, your outlets, your frequency, and your boost (paid spend). source →
02Brad Lea's personal brand formula is source, creative, outlet, frequency and boost — and he reports $9 back for every $1 he puts into paid promotion. source →
03Build the next thing while you're still at the peak of the current one — Bobby and Ashley started laying groundwork for the fitness brand years before it launched. source →
In their words
What 2 people actually said
You may not be liked by everybody, but you'd be famous and you'd have a ton of opportunity coming your way. So if you're taking notes, the source, the creative, the outlet, the frequency, and the boost, you figure those out, you're going to build yourself a big-ass personal brand.
So once I realized that, I'm glad I did what I did. But if anybody wants to build a personal brand in my opinion, you got to think about just content flow.
I get all that. But social media is democratized so many things from business to production, anything like that because you can if you're talented and you're driven enough, you can create, you can build your own audience.
The episodes
3 episodes answer this
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