Podcasting & Creator Business — what 60 operators said

The episodes

Podcast Advertising Is About to Change Everything | Jeff Umbro

Earn Attention, Don’t Steal It: Steve Pratt on Creative Bravery and Better Marketing

The Universe Is Hiring: Finding Purpose and Taking Action with Anniston Riekstins

The Brutal Truth About Podcast Growth Nobody Wants to Hear with Tom Webster

From Sports Network to Niche: Josh Pate on Thriving in the World of New Media

Podcasting’s Next Era: Chat Shows, Video Expansion & The New Advertising Landscape | Jeff Umbro

Eric Mac Lain on Clemson Football, NIL, and His Journey from Player to Analyst

Right About Now Evolves: New Formats, More Guests, and the Launch of Collectibles on SI

From Reebok to Syntilay: Footwear Innovation with Joe Foster & Ben Weiss

No BS Weekly Business News: Interest Rates, Mega Merger, Bezos Playing Monopoly, Elon Musk Touting Robo Taxi While Tesla Burns

Business News: Marketers Bet Big on Podcasts, Veo 3 Demos Next‑Gen Video, TikTok Shop Changes the Game, Prime Day Sparks Shopping Sprees

Real American Business News: Print isn't Dead, Just ask Microsoft - Cord Cutting Gets Sharper - YouTube is the new TV - Your Eyes Just Got Even More Valuable

NO BS Business News: Top 10 Mother's Day Gifts - Amazon Launches the Age of Robots - Crypto News - Trading Card Series Launch

The Future of Influencer & Athlete Marketing with Ishveen Jolly

Navigating Shopper Promiscuity Challenges in Today's Market with Devora Rogers

Earn It: Unconventional Strategies for Brave Marketers

The Universe Is Hiring: Discover the Role You Were Born to Fill

Questions answered on podcasting & creator business

Do more young people listen to podcasts than watch TV?

In their words

It's this fully meta here. We're talking about podcast software on a podcast.

Ryan Alford · The Week of June 09, 2023 Marketing and Business New (17:27)

So our whole vision for a class box is that we're extremely bullish on the concept of improving IP really quickly through podcasting.

David Segura · Monetizing and Increasing the Intellectual Property (7:24)

But if you can have 50 of the right person listening to your podcast every week, super valuable.

Spencer Carpenter · Why Podcasting Is Like Dating: Finding The Right Mat (13:42)

The not so secret secret about podcasting is that it's an exceptional business development tool.

Adam Posner · Double Down on your Strengths - Ryan talks with Adam (14:37)

We put out a weekly insights newsletter and a daily podcast industry news newsletter.

Tom Webster · The Brutal Truth About Podcast Growth Nobody Wants t (11:00)

I know that fatherhood drive, but since we started there on the podcast, what just for listeners, what is drive on what describe the podcast and your 300 episodes now, like what's been the evolution of that?

CJ Finley · Thrive on Life with CJ Finley (1:32)

But I will tell you, I think that every single human being, every person that's a personal brand, a marketing brand, a big brand, you need either a blog, a newsletter or a podcast.

Jay Schwedelson · Jay Schwedelson's Game-Changing Tactics for Email, (22:11)

And even in some cases, millions of listeners or viewers, this entire ecosystem sprouted around those shows in order to try and monetize them and bring some revenue to those creators.

Jeff Umbro · Podcast Advertising Is About to Change Everything | (10:13)

Buddy, let me just tell you about how proud I am of my boy with 1.35 million subscribers on YouTube with 5.5 million subscribers on TikTok with 560,000 people on Instagram.

Noah Sims · MasterChef Top Finalist Noah Sims talks with Ryan ab (32:38)

So it turns out the podcast went to number one podcast in the country and ended up getting like 80 to 100,000 downloads a week in 2005, which is crazy.

Steve Pratt · Earn It: Unconventional Strategies for Brave Markete (31:56)

If you want to do a podcast needed a partner with a creator that knows audio production They need some graphics for social media.

Kosta Hantzis · Kosta Hantzis & Lisa Loveland - Founders of Lynx Clu (8:17)

The home art card brand is also reporting a significant boost in output for its YouTube channel along with the boost in subscribers.

Christina Gassi · The Week of June 23, 2023 Marketing and Business New (20:43)

What comes up again and again

Find creators who already own your niche audience and pay them to endorse your show, as Ford did with the Past Gas YouTube channel for the Bronco podcast. (Earn Attention, Don’t Steal It: Steve Pr)
Free industry research, a weekly insights newsletter, and a daily podcast news newsletter are available at soundsprofitable.com. (The Brutal Truth About Podcast Growth No)
American Girl's ad-free podcast network shows how a character-driven brand keeps relevance with kids; 48% of 13-to-17-year-olds and 32% of 8-to-12-year-olds have listened to a podcast, and podcast advertising is about 8% of digital audio spend. (Weekly Marketing and Advertising News - )
LinkedIn launched an advertiser-supported LinkedIn Podcast Network pilot with Verizon, aiming to make podcasting more community oriented and improve two-way engagement between creators and listeners. (Weekly Marketing and Advertising News, F)
Build a podcast business on more than one revenue leg — The Podglomerate survives bad years by running production, audience development and monetization as three units that offset each other. (Podcast Advertising Is About to Change E)
The majority of Americans now listen to a podcast at least monthly, and roughly 37% of Americans 18+ listen weekly — podcasting is fully mainstream, not declining. (The Brutal Truth About Podcast Growth No)
Podcast growth has never been a hockey stick; it grows steadily every year, and last year's dip reflected a rough year for all ad-supported media, not podcasting specifically. (The Brutal Truth About Podcast Growth No)
Open Sponsorship has flipped its own growth focus toward retention, aiming to win a client's podcast and events budgets rather than starting from scratch with new accounts. (The Future of Influencer & Athlete Marke)
Half of weekly podcast consumers follow a favorite host on social media, and 62% of listeners follow the host on Instagram, showing the social-podcast interplay. (Why Authenticity and 'Being Known' Are t)
Elon Musk said X subscribers can now upload podcasts, TV shows and full-length films and monetize them, following a reply to his sister Tosca Musk of Passion Flix. (Weekly Business News for May 17 | Elon M)

Questions this topic answers

All 130 episodes

Search within

Aug 14, 2026

How is programmatic advertising changing podcast monetization?

How did the Gramlich & Mac Lain podcast get started and land sponsors?

What are YouTube's new monetization requirements for creators?

How do podcast networks structure revenue share and IP deals with creators?

How do chefs monetize a food show through sponsors and product placement?

How does Mind Pump monetize its podcast and sponsorships?

Should my podcast be video or audio only?

What is the difference between growing a podcast audience and retaining one?

All 130 episodes

Podcast Advertising Is About to Change | Jeff Umbro

Steve Pratt on Earning Attention and Creative Bravery

Why Brand Loyalty Is Dying: Shopper Promiscuity Explained

The Universe Is Hiring: Purpose, Action and Self-Discovery

Tom Webster on the Brutal Truth About Podcast Growth

Josh Pate on Building the No. 1 College Football Show

Podcasting's Next Era with Jeff Umbro

Eric Mac Lain: From Clemson Football to ESPN Analyst

Right About Now Evolves: Collectibles on SI Launches

Joe Foster & Ben Weiss on AI 3D-Printed Shoes

Fed Holds Rates, Shell-BP Merger and Tesla's Slump

Podcast Ads Win, Veo 3 Hits, TikTok Shop Charges

Print Isn't Dead, YouTube Is TV, and Eye Scans Are Here

Mother's Day Gifts, Amazon Robots, Crypto & Trading Cards

Ishveen Jolly on Athlete and Influencer Sponsorships

Shopper Promiscuity and Brand Loyalty with Devora Rogers

Steve Pratt on Earning Attention as a Brave Marketer

Anniston Reikstins on Finding the Role You Were Born to Fill

Why Being Known Wins in 2025: Podcasting, Bitcoin & More

Top 10 Ways to Crush 2025 (No Resolutions)

Josh Pate on the New Blueprint for Media Success

Influencers Are the News Now, Plus Coke's AI Ad Backlash

Jay Schwedelson: Email Tactics That Beat AI Content

Trump Wins: What It Means for Business | Episode 500

Tom Webster on How to Grow a Podcast Audience

Charisma Is a Skill: Brett McDermott on Power & Warmth

Charles Schwartz on Systems That Actually Scale a Business

Larry Hagner on Fatherhood, Standards and Strong Men

Snoop Dogg, Olympic Ratings and Bezos' AI Bets

Spencer Carpenter on How to Get Booked on Podcasts

Cheapest States, Samsung's Galaxy Ring & TikTok's AI Genie

Ad Blockers or Thieves? Debating Free Content

Bill Courtney: Players Win Games, Coaches Win Players

Elon Musk Scrutiny, Apple's Crush Ad & Phantom Debt

Spotify Video Ads, TikTok's Lawsuit & Microsoft's AI Model

Amazon Live Goes Shoppable, TikTok Notes & AI Anchors

GM Car Tracking, Perplexity AI and Netflix's Password Win

Podcast Reach Ties TV, Taylor Swift Joins the Billionaires

Deepfakes, Mr. Beast on Amazon, Google Losing Gen Z

Don Julio's Vision Pro Play and Target Circle 360