Topic
Podcasting & Creator Business
130 episodes. 60 operators. Every line below is a verified passage from the transcript.
It's this fully meta here. We're talking about podcast software on a podcast.
So our whole vision for a class box is that we're extremely bullish on the concept of improving IP really quickly through podcasting.
But if you can have 50 of the right person listening to your podcast every week, super valuable.
The not so secret secret about podcasting is that it's an exceptional business development tool.
We put out a weekly insights newsletter and a daily podcast industry news newsletter.
I know that fatherhood drive, but since we started there on the podcast, what just for listeners, what is drive on what describe the podcast and your 300 episodes now, like what's been the evolution of that?
But I will tell you, I think that every single human being, every person that's a personal brand, a marketing brand, a big brand, you need either a blog, a newsletter or a podcast.
And even in some cases, millions of listeners or viewers, this entire ecosystem sprouted around those shows in order to try and monetize them and bring some revenue to those creators.
Buddy, let me just tell you about how proud I am of my boy with 1.35 million subscribers on YouTube with 5.5 million subscribers on TikTok with 560,000 people on Instagram.
So it turns out the podcast went to number one podcast in the country and ended up getting like 80 to 100,000 downloads a week in 2005, which is crazy.
If you want to do a podcast needed a partner with a creator that knows audio production They need some graphics for social media.
The home art card brand is also reporting a significant boost in output for its YouTube channel along with the boost in subscribers.
- Find creators who already own your niche audience and pay them to endorse your show, as Ford did with the Past Gas YouTube channel for the Bronco podcast. (Earn Attention, Don’t Steal It: Steve Pr)
- Free industry research, a weekly insights newsletter, and a daily podcast news newsletter are available at soundsprofitable.com. (The Brutal Truth About Podcast Growth No)
- American Girl's ad-free podcast network shows how a character-driven brand keeps relevance with kids; 48% of 13-to-17-year-olds and 32% of 8-to-12-year-olds have listened to a podcast, and podcast advertising is about 8% of digital audio spend. (Weekly Marketing and Advertising News - )
- LinkedIn launched an advertiser-supported LinkedIn Podcast Network pilot with Verizon, aiming to make podcasting more community oriented and improve two-way engagement between creators and listeners. (Weekly Marketing and Advertising News, F)
- Build a podcast business on more than one revenue leg — The Podglomerate survives bad years by running production, audience development and monetization as three units that offset each other. (Podcast Advertising Is About to Change E)
- The majority of Americans now listen to a podcast at least monthly, and roughly 37% of Americans 18+ listen weekly — podcasting is fully mainstream, not declining. (The Brutal Truth About Podcast Growth No)
- Podcast growth has never been a hockey stick; it grows steadily every year, and last year's dip reflected a rough year for all ad-supported media, not podcasting specifically. (The Brutal Truth About Podcast Growth No)
- Open Sponsorship has flipped its own growth focus toward retention, aiming to win a client's podcast and events budgets rather than starting from scratch with new accounts. (The Future of Influencer & Athlete Marke)
- Half of weekly podcast consumers follow a favorite host on social media, and 62% of listeners follow the host on Instagram, showing the social-podcast interplay. (Why Authenticity and 'Being Known' Are t)
- Elon Musk said X subscribers can now upload podcasts, TV shows and full-length films and monetize them, following a reply to his sister Tosca Musk of Passion Flix. (Weekly Business News for May 17 | Elon M)
How is programmatic advertising changing podcast monetization?
Podcast Advertising Is About to Change Everything | JeffHow did the Gramlich & Mac Lain podcast get started and land sponsors?
Why Grit Is More Important Than Talent: Eric Mac Lain’sWhat are YouTube's new monetization requirements for creators?
The Week of June 16, 2023 Marketing and Business News: ‘How do podcast networks structure revenue share and IP deals with creators?
Monetizing and Increasing the Intellectual Property of YHow do chefs monetize a food show through sponsors and product placement?
Chef Jonathan Scinto - Content Creator, Host, Food ArtisHow does Mind Pump monetize its podcast and sponsorships?
Mind Pump Media: Pivot your Business to DigitalShould my podcast be video or audio only?
Podcast Advertising Is About to Change Everything | JeffWhat is the difference between growing a podcast audience and retaining one?
Podcast Advertising Is About to Change Everything | JeffAll 130 episodes
Search withinPodcast Advertising Is About to Change | Jeff Umbro
Steve Pratt on Earning Attention and Creative Bravery
Why Brand Loyalty Is Dying: Shopper Promiscuity Explained
The Universe Is Hiring: Purpose, Action and Self-Discovery
Tom Webster on the Brutal Truth About Podcast Growth
Josh Pate on Building the No. 1 College Football Show
Podcasting's Next Era with Jeff Umbro
Eric Mac Lain: From Clemson Football to ESPN Analyst
Right About Now Evolves: Collectibles on SI Launches
Joe Foster & Ben Weiss on AI 3D-Printed Shoes
Fed Holds Rates, Shell-BP Merger and Tesla's Slump
Podcast Ads Win, Veo 3 Hits, TikTok Shop Charges
Print Isn't Dead, YouTube Is TV, and Eye Scans Are Here
Mother's Day Gifts, Amazon Robots, Crypto & Trading Cards
Ishveen Jolly on Athlete and Influencer Sponsorships
Shopper Promiscuity and Brand Loyalty with Devora Rogers
Steve Pratt on Earning Attention as a Brave Marketer
Anniston Reikstins on Finding the Role You Were Born to Fill
Why Being Known Wins in 2025: Podcasting, Bitcoin & More
Top 10 Ways to Crush 2025 (No Resolutions)
Josh Pate on the New Blueprint for Media Success
Influencers Are the News Now, Plus Coke's AI Ad Backlash
Jay Schwedelson: Email Tactics That Beat AI Content
Trump Wins: What It Means for Business | Episode 500
Tom Webster on How to Grow a Podcast Audience
Charisma Is a Skill: Brett McDermott on Power & Warmth
Charles Schwartz on Systems That Actually Scale a Business
Larry Hagner on Fatherhood, Standards and Strong Men
Snoop Dogg, Olympic Ratings and Bezos' AI Bets
Spencer Carpenter on How to Get Booked on Podcasts
Cheapest States, Samsung's Galaxy Ring & TikTok's AI Genie
Ad Blockers or Thieves? Debating Free Content
Bill Courtney: Players Win Games, Coaches Win Players
Elon Musk Scrutiny, Apple's Crush Ad & Phantom Debt
Spotify Video Ads, TikTok's Lawsuit & Microsoft's AI Model
Amazon Live Goes Shoppable, TikTok Notes & AI Anchors
GM Car Tracking, Perplexity AI and Netflix's Password Win
Podcast Reach Ties TV, Taylor Swift Joins the Billionaires
Deepfakes, Mr. Beast on Amazon, Google Losing Gen Z
