Mindset, Grit & Failure
How did NoBaked Cookie Dough get started?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Jimmy and Megan started NoBaked in March 2017 out of their apartment using a chocolate chip recipe she'd been making since age 14; by March 2018 they cleared roughly $130K profit in a single month. source →
02The Chattanooga factory produces 20,000 to 40,000 pounds of cookie dough a month, with 2025 tracking toward one to two million pounds. source →
03They're raising a Reg CF round on StartEngine with a $250 minimum to fund acquisitions of brands with good product that can't get profitable, starting with an older cookie dough company. source →
In their words
What was actually said
So like, surprise in the good direction is we started the thing in March of 2017. Right? Out of our apartment, which is you're at that point, you're just like in an apartment selling cookie dough.
The episodes
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