Personal Brand & Positioning
What is Kyle Creek's 'good fucking ideas' folder and how did he use it in pitches?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Keep a running file of your rejected best work — Kyle has saved roughly a thousand pieces of copy, scripts and campaign ideas in a folder called 'good fucking ideas' since 2015, and still revives 2016 concepts for consulting clients. source →
02Use the rejected-ideas folder as a pitch tactic: Kyle opened new business pitches by pointing at the folder and telling clients that anything they turned down would be sold to a competitor next year. source →
In their words
What was actually said
And I'd say see this folder called good fucking ideas. If you don't like what I'm about to present to you, I'm going to put it in this folder and I'm going to sell it to one of your competitors next year. And I started leading my pitches that way.
The episodes