Social Media Strategy
Why do new flavors drive growth in the soft drink and energy drink categories?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01New flavor development, not new products, has been the main growth driver in the drink category, especially energy drinks like Bang and Monster's Rain. source →
02Soft drinks have gone stale as seltzers and waters grow, so seasonal flavors are one way legacy brands try to reignite interest. source →
In their words
What was actually said
And I see this potentially, this certainly strikes me as falling in that realm with maybe soft drinks trying to pick up. There's been, it's been a little stale, you know, uh, with growth within just the general soft drink segment, with silters and waters and all these other things growing. So it's an interesting way to, you know, be both seasonal being Apple Pie, but also playing into that trend of growth of people wanting different tastes and flavors.
The episodes