Personal Brand & Positioning
How has streaming and TikTok changed the job of being a musician?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Being an artist now means adding content creation and fan engagement as a second job that didn't exist when "Smoke" was released eight or nine years ago. source →
In their words
What was actually said
Man, as far as we can take it, you know, this is something, you know, music to me, I can't stop being a musician and an artist.
And that's how we were trying to get our music out. And now with the new generation they their version of that is is sitting in front of their. Their computer and playing and sending it out to the world like every night and being consistent with it.
The episodes
2 episodes answer this
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