Product & Innovation
How much time do kids and teens spend on TikTok versus YouTube?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Among kids and teens, TikTok usage has hit roughly 107 minutes a day versus about 67 minutes for YouTube, and TikTok first passed YouTube back in June 2020. source →
02Spend roughly 80% of your time on the business problem, audience and insight, and about 20% on the creative execution, because the obvious solution will surface once the problem is clear. source →
In their words
What 2 people actually said
We got some TikTok is back in the news, feels like they never leave. And they are crushing YouTube and annual studies of kids and teens who use the app. In June 2020, TikTok overtook YouTube for the first time.
What's the creative? What's the creative? And I might spend 80% of your time on the problem, the business challenge, the audience, the insight.
The episodes
2 episodes answer this
Also asked as