Advertising & Paid Media
Why did a sponsor pull its ads from NBC's Olympic coverage?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Controversy at the Olympics opening ceremony had a measurable business cost: a Mississippi-based telecommunications company canceled its ad buys with NBCUniversal's Olympic coverage over what it saw as a mockery of the Last Supper. source →
In their words
What was actually said
And There there's a business impact to this in the ratings and the interest and You know social media feeds and now specifically sponsored dollars from you know it happening so Anyway, I don't get it It looks like ceasefire um ceasefire and Mississippi based telecommunications company Announce that it was canceling its ad buys um NBC Universal's Olympic coverage There's definitely someone bigger than them.
The episodes