Topic

Personal Brand & Positioning

331 episodes. 213 operators. Every line below is a verified passage from the transcript.

331Episodes

213Operators

16Verified quotes

56Questions answered

The episodes

The End of Traditional SEO: Jason Kocina on Getting Found in the Age of AI

Turn Your Expertise Into Income: Mitch Matthews on Coaching, Speaking and the Authority Bridge

Are You Marketing Jobs or Just Posting Them? The Critical Difference

From Broke to Six Figures and Back: Jason Brown on Options Trading, Risk and Rebuilding Wealth

How Earned Media Gets Your Business Recommended by AI with Brett Farmiloe

How One Book Generated $7M in Sales | Selfpublishing.com with Chandler Bolt

Earn Attention, Don’t Steal It: Steve Pratt on Creative Bravery and Better Marketing

The Science of Going Viral: Why Storytelling Beats Algorithms and AI

From Finance to Netflix: Chris Allen on Influence, Sales, and Startups

How to Build a Career That Can Survive Drastic Change | Jason Feifer

The Brutal Reason Most Entrepreneurs Never Scale: Busywork, Sales, and Weak Offers | Tanner Chidester

How Pay-to-Play Keeps Top Talent From Being Found | Brad Rothenberg

How Premium Brands Create Demand Without Cutting Their Prices | Tom La Vecchia

The Predictable Revenue Playbook Most Founders Are Missing | Josh Troy

The Business of NIL: Parents, Brands, and the Power Behind College Sports | Justin J. Giangrande

The Million-Dollar Skill Most Professionals Are Losing: Fearless Authenticity, Communication, and Persuasion

Questions answered on personal brand & positioning

All 193 questions on this topic →

In their words

I believe that when you're known for everything, you're known for nothing.

Jay Schwedelson · Jay Schwedelson's Game-Changing Tactics for Email, (4:28)

So I guess a simple rule of business. If you want to be a long term business, you got to do long term marketing. If you want to just stick to the short term, conversion only and not do brand positioning, no purpose. Sorry, but you're going to be a short term business.

Ryan Alford · Weekly Marketing and Advertising News: TikTok replac (22:28)

In my opinion, a personal brand should be built second after you've built a business because you get, it's nothing wrong with being a content creator but you should not necessarily be labeled as an expert if you've never built something worth talking about.

Marian Esanu · Marian Esanu: Personal Branding Ninja (0:00)

I think for myself a key part that has really allowed me to succeed and there's three elements is personal brand, your talent slash skill and the partners that you work with.

Parker Payne · Parker Payne: In Pursuit of the Impossible - The Jou (8:10)

Sure, you can use celebrities, but don't make sure that your celebrities are not taking from your brand itself. Make sure that they're not attention vampires.

Tyler Lewis · Do Super Bowl Ads Work on You? (36:45)

Authority is being a household name. It's the person that everybody thinks about for the thing that you're doing.

Ashley Stahl · Personal Branding Isn’t Dead: How It Still Drives Re (2:07)

So PR is the only way to both get authority and traffic.

Gloria Chou · Mini-MasterClass with Gloria Chou: How to Hack Your (10:17)

So one of the things that drives a 40 from an SEO, and you know this, is what points to what and what authority, how can you take high authority things and point them to something so that it also then gets more authority.

Nick Gernert · Nick Gernert, CEO of WordPress VIP, talks AI, SEO, a (33:04)

And that keeps them accountable for saying, well, if you're not being discovered, maybe you need to change some things about your brand versus maybe you need to change where your brand is.

Samrat Saran · Optimize Your Ecommerce Strategy: Branding, Neurolog (40:08)

Today, we're joined by the personal branding ninja, Marion Assanu, to deconstruct how to treat your reputation as a sellable asset instead of just a content feed.

Narrator · Why Personal Branding Should Come AFTER You Build a (0:00)

My personal brand now has grown a bit in terms of that balance between my personal brand and the corporate brand I work for.

Tom Roach · Tom Roach - Brand Strategist and VP of Jellyfish (42:44)

It still typically is through brand authority through personal branding, putting out valuable content before they're willing to spend money with you.

Josh Troy · The Predictable Revenue Playbook Most Founders Are M (10:26)

What comes up again and again

Separate credibility (experience, degrees, trainings) from authority (being the name people associate with your topic) — most professionals already have credibility and keep adding more instead of building authority. (Personal Branding Isn’t Dead: How It Sti)
Treat personal branding as leverage that compounds — Ryan says some of the checks he's cashing now are seven years in the making from podcasting and personal brand work. (No BS. All Business. Top 10 Resolutions )
Don't try to be better than the leaders in your space - be different. Pat named Smart Passive Income specifically to differentiate from scammy get-rich-quick positioning. (How To Start Small To Go Big With Pat Fl)
Ryan's personal branding course, It Pays to Be Known, reverse-engineers five years of his Radcast, personal brand and Radical growth into roughly 10 modules for $99 at his website, with a small premium group as an upsell. (The Week of December 30, 2022 Marketing )
Make the client an educator and authority in their industry, and build the owner's personal brand alongside the company brand. (Creative Design for Innovation - a Think)
Expect 2023 to bring value positioning opportunities and media deals, especially for sub-brands and secondary products that don't normally get a chance to stand out. (Coca Cola SIGNIFICANTLY Ups Marketing Sp)
If you are building a personal brand, Instagram's UI still centers the person, while TikTok rewards the content itself, so choose the platform based on whether you want to be known as a creator or as a thought leader. (Discovery+ Merges with HBO - Weekly Adve)
The Authority Bridge is about adding coaching, speaking, and consulting to an existing successful career rather than leaving it. (Turn Your Expertise Into Income: Mitch M)
Premium ingredients force premium packaging and positioning — mōcean's expensive botanicals required an ultra-premium package to match, landing it alone in the upper-right quadrant of the category. (Build a Brand That Sells: Lessons From B)
Print and ebook are both worth publishing, but print carries more authority. (How One Book Generated $7M in Sales | Se)

Questions this topic answers

All 331 episodes

Search within

Sep 25, 2026

What is the difference between credibility and authority in personal branding?

What should I post if I want to build authority without bragging?

Should a CEO build a personal brand or focus on the company brand?

Why does building a personal brand online matter even if you have a job?

How do you rebuild your reputation after a business disaster?

Why does network marketing have a bad reputation?

How do you build authority through authenticity?

Should I build a personal brand before or after starting a business?

All 331 episodes

The End of Traditional SEO: Getting Found in the AI Era

Mitch Matthews on Turning Expertise Into Income

Hiring Is a Marketing Problem: Nicole Feenstra

Jason Brown on Options Trading, Risk and Rebuilding

Earned Media and AI Search with Brett Farmiloe

Blue Moon and White Claw Brand Lessons With Tony Vieira

How One Book Generated $7M in Sales | Chandler Bolt

Steve Pratt on Earning Attention and Creative Bravery

Brendan Kane on the Science of Going Viral

Mrs. Meyer's Founder Monica Nassif on Disrupting a Category

Chris Allen on Netflix Fame, Sales, and Startup Pivots

Jason Feifer on Careers That Survive Drastic Change

Tanner Chidester on Sales, Offers and Why Founders Stall

Soccer's Pay-to-Play Problem and the Talent It Misses

AP x Swatch: How Luxury Brands Create Demand Now

Building Predictable Revenue Systems with Josh Troy

The Business of NIL with Justin J. Giangrande

Jeanne Sparrow on Fearless Authenticity and Persuasion

Rejection, Resilience and Momentum: From Zero to Hero

Real American Beer's Playbook for Breaking Into Big Beer

Personal Branding in 2026: Credibility vs. Authority

Ken Goldin on Attention, Hype and Collectibles

John Benson on Why AI Content Isn't Converting

Jamil Damji: No One Is Coming to Save You

Kaylor Betts: Stop Consuming, Start Winning

Mr. Biz on Cash Flow, Budgets and Scaling to $50M

The Universe Is Hiring: Purpose, Action and Self-Discovery

Cisco's AI Concierge Agents Are Reinventing CX

Anik Singal on Surviving an FTC Investigation

Alex Morton on Building Wealth Young and Losing It All

Jen Gottlieb: Authenticity Is Authority

How to Build a Website That Converts With Sam Dunning

Scott Scovill on Turning Fear of Failure Into Tenacity

Brett Berish on Building Spirit Brands His Own Way

Mara Dorn on Confidence, Discipline, and One Shot

Build the Business First, Then the Personal Brand

Jon Davids: Build a Movement, Not a Marketing Funnel

Build a Luxury Brand With No Ads: Dr. Deepak Dugar

Josh Pate on Building the No. 1 College Football Show

Matt Higgins: Why a Plan B Kills Your Plan A