Topic
Personal Brand & Positioning
329 episodes. 213 operators. Every line below is a verified passage from the transcript.
I believe that when you're known for everything, you're known for nothing.
So I guess a simple rule of business. If you want to be a long term business, you got to do long term marketing. If you want to just stick to the short term, conversion only and not do brand positioning, no purpose. Sorry, but you're going to be a short term business.
In my opinion, a personal brand should be built second after you've built a business because you get, it's nothing wrong with being a content creator but you should not necessarily be labeled as an expert if you've never built something worth talking about.
I think for myself a key part that has really allowed me to succeed and there's three elements is personal brand, your talent slash skill and the partners that you work with.
Sure, you can use celebrities, but don't make sure that your celebrities are not taking from your brand itself. Make sure that they're not attention vampires.
Authority is being a household name. It's the person that everybody thinks about for the thing that you're doing.
So PR is the only way to both get authority and traffic.
So one of the things that drives a 40 from an SEO, and you know this, is what points to what and what authority, how can you take high authority things and point them to something so that it also then gets more authority.
And that keeps them accountable for saying, well, if you're not being discovered, maybe you need to change some things about your brand versus maybe you need to change where your brand is.
Today, we're joined by the personal branding ninja, Marion Assanu, to deconstruct how to treat your reputation as a sellable asset instead of just a content feed.
My personal brand now has grown a bit in terms of that balance between my personal brand and the corporate brand I work for.
It still typically is through brand authority through personal branding, putting out valuable content before they're willing to spend money with you.
- Separate credibility (experience, degrees, trainings) from authority (being the name people associate with your topic) — most professionals already have credibility and keep adding more instead of building authority. (Personal Branding Isn’t Dead: How It Sti)
- Treat personal branding as leverage that compounds — Ryan says some of the checks he's cashing now are seven years in the making from podcasting and personal brand work. (No BS. All Business. Top 10 Resolutions )
- Don't try to be better than the leaders in your space - be different. Pat named Smart Passive Income specifically to differentiate from scammy get-rich-quick positioning. (How To Start Small To Go Big With Pat Fl)
- Ryan's personal branding course, It Pays to Be Known, reverse-engineers five years of his Radcast, personal brand and Radical growth into roughly 10 modules for $99 at his website, with a small premium group as an upsell. (The Week of December 30, 2022 Marketing )
- Make the client an educator and authority in their industry, and build the owner's personal brand alongside the company brand. (Creative Design for Innovation - a Think)
- Expect 2023 to bring value positioning opportunities and media deals, especially for sub-brands and secondary products that don't normally get a chance to stand out. (Coca Cola SIGNIFICANTLY Ups Marketing Sp)
- If you are building a personal brand, Instagram's UI still centers the person, while TikTok rewards the content itself, so choose the platform based on whether you want to be known as a creator or as a thought leader. (Discovery+ Merges with HBO - Weekly Adve)
- Premium ingredients force premium packaging and positioning — mōcean's expensive botanicals required an ultra-premium package to match, landing it alone in the upper-right quadrant of the category. (Build a Brand That Sells: Lessons From B)
- Print and ebook are both worth publishing, but print carries more authority. (How One Book Generated $7M in Sales | Se)
- Build a personal brand because it's portable; if you sell your company in five years, the brand goes with you to the next venture. (The Science of Going Viral: Why Storytel)
What is the difference between credibility and authority in personal branding?
Personal Branding Isn’t Dead: How It Still Drives Real IShould a CEO build a personal brand or focus on the company brand?
The Science of Going Viral: Why Storytelling Beats AlgorWhy does building a personal brand online matter even if you have a job?
Stop Consuming, Start Winning: How to Build Wealth, DiscHow do you rebuild your reputation after a business disaster?
Resilience, Reputation, and Real Lessons in EntrepreneurWhy does network marketing have a bad reputation?
The Reality of Building Wealth in Your 20s and 30s withHow do you build authority through authenticity?
Authenticity Is Authority: How to Build Real Influence wShould I build a personal brand before or after starting a business?
Why Personal Branding Should Come AFTER You Build a RealWhy can't you sell a business that is just a personal brand?
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