Personal Brand & Positioning
Did being the villain on The Hills help or hurt Spencer Pratt's business?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01One night of crystals appearing on The Hills lifted sales about 50% for that night, which Spencer says was not worth a year of filming. source →
02Snapchat reach collapsed from roughly 8 million views a week to under 100,000, which Spencer attributes partly to being told to limit swipe ups — monetizing the platform without paying for ads. source →
In their words
What was actually said
I was filming and then it was, they needed a, they needed, uh, what's not a villain. It was just they needed a man taggingist at the time. So the other producers were like, Spencer, just get over there and kind of stir it up.
The episodes