How long can Instagram Reels videos be now?
Answered independently in 5 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
What the archive says
01Instagram Reels extending to 30 seconds is an entertainment play against TikTok that should lift engagement and make editing easier. source →
02Facebook Reels now supports up to 90 seconds; Ryan's tip is to publish Reels longer than 60 seconds in the short term because the algorithm will boost them so users discover the new feature. source →
03The 90-second limit also removes the need to crop and re-edit vertical video for Facebook, making cross-posting to Instagram, TikTok, and Facebook easier. source →
04TikTok's Series feature allows paywalled collections of up to 80 videos, each up to 20 minutes long — effectively letting a creator run their own subscription channel. source →
What was actually said
So if you have a 90 or 80 second Reels, put it out there. Go a little longer than you thought you would because I guarantee you they're going to push them up because they want to show. Because look, how does Facebook make everyone aware that this feature is out there?
I got you. I guess to close out, I was really not only one other thing to really kind of point out Instagram Reels. Now 30 seconds.
Moving on to Instagram, Tiktok, I see a lot of creators doing very staged, it's corny, yeah. Other social media news, Tiktok is testing 15 minute video uploads, Tiktok is testing, this is just competing direct with YouTube, let's go ahead and call us back, Tiktok is testing the ability for select users to upload 15 minute videos, increasing the previous loan of 10, this will end up being unlimited by the time it's all said and done.
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