Social Media Strategy
Is podcast advertising worth it for small brands?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Podcast advertising fits small-to-medium and niche brands; mass brands still struggle because you'd need to be on 7,000 podcasts to match the reach of 12 country radio stations. source →
02Expect audio-native advertising on platforms like Clubhouse - influencers doing in-room product mentions that work like podcast ad reads instead of visual ads. source →
In their words
What 2 people actually said
And I think there's a lot of beauty bloggers that are making a ton of money on that thing right now because all they have to do is show, if they're on YouTube doing it, make it a TikTok. If you're already making the content, make it a TikTok. I think there's a big opportunity for brands there to work with people and collaborate to.
Right. Because like the problem is, if you're a small to medium sized brand, advertising on this makes sense because, or you don't have to have tons of customers, you just need to niche customers, make sense with podcasting.
The episodes
2 episodes answer this
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