How much does a Super Bowl commercial cost?
Answered independently in 6 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
What the archive says
01A 30-second Super Bowl spot ran about $5.6 million in media alone; once you add agency and creative costs Ryan estimates the total closer to $10 million, which is the number you should actually compare against alternatives. source →
02Super Bowl LVII carried 51 ads from 46 different advertisers, an 8% ad increase over 2022, at roughly $7 million per 30-second spot. source →
03Super Bowl 59 drew a record 127.7 million viewers and over $800 million in Fox ad revenue with spots up to $8 million, proving live sports is the one place people still actually pay attention to ads. source →
04Ten 60-second Super Bowl spots sold at $8 million each with 30-second spots at roughly half; marketers argue it's still the best buy because live sports is the only place people still watch commercials with intent. source →
What 2 people actually said
There was a, the unofficial Super Bowl rankings, but it was like number three. I did like several of the spots, some of them just, sometimes they have a good concept. And it's, I know it's, maybe they go with a 60 or something, and I feel like it like chills it.
But it was saying here's what a 7 million 30 second Super Bowl ad can purchase in digital media. That's what you could get spitting that same amount of money.
Like what did you think about this? Well, I think it's. For one, you have to understand the dollars that are behind this when they're running on Super Bowl because you're talking, you know, five, 10, 15, 20 million dollars.
So Phil Sims, this is the prism 2024 pack ripping first edition here on right about now. It's a business show. The business of sports cards is maybe more lucrative than you think can also be a say-quan Barclay talked about Super Bowl.
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