Personal Brand & Positioning
How do you use a book to generate leads and close sales?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01For business owners, the bestseller list is irrelevant; measure the book on more leads, more sales and more referrals. source →
02Arm your best customers with free copies to give to ideal prospects, and use the book in onboarding, training and sales to buy back time for you and your team. source →
03Chandler's 2021 book generated roughly $7 million in business sales in the last 12 calendar months, five years after publication. source →
In their words
What was actually said
Tying it to outcomes. The book is going to help me get more leads, more sales, and more referrals. The book is going to help you get more leads, more sales, more referrals.
The episodes