Personal Brand & Positioning
How did Sean Whalen start Lions Not Sheep?
Answered independently in 3 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Lions Not Sheep started as a personal mantra, not a product idea — he had a friend make him a single t-shirt, posted a photo, and demand showed up in the comments. source →
02Turning on paid ads in March took Lions Not Sheep apparel from $2,000-$3,000 a month to $463,000 in a month in roughly 90 days. source →
03His stated end game is for Lions Not Sheep to be a global brand where most customers have no idea who he is. source →
04Sean measures legacy by whether his three kids become independent, entrepreneurial adults who know he was all in — not by assets, 401ks or IRAs. source →
In their words
What 2 people actually said
Welcome to the latest edition of the Radcast. We're here in the middle of our e-commerce series and excited to have our guest today. Again, Sean and I were just talking and we could go a lot of avenues but want to really talk about Sean Whalen and his growth with Lions, not sheep.
What does true success really look like and are you brave enough to pursue it? Put on your big boy pants and get after it. In this episode we sat down with Sean Whalen, founder of Lion's Not Sheep.
There's a lot of powerful words and a lot of insights in here for growing your personal brand, growing any brand and business and being transparent and really grinding and being authentic to your audience. A lot of great insight here from Sean and I think even two and a half years later, so many things are still relevant and so much of the growth for Lions Not Sheep had happened.
The episodes
3 episodes answer this
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