Podcasting & Creator Business
Do more young people listen to podcasts than watch TV?
Answered independently in 3 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01A long-running 10-year study showed, for the first time, that more Americans now listen to or watch podcasts than don't — roughly 135 million people monthly, double the 2016 number. source →
02More people now watch or listen to podcasts than don't, which means the medium has crossed from niche into fully mainstream. source →
0374% of 13-to-34-year-olds say playing a podcast while doing other things keeps them entertained, and 18-to-34s now listen to more podcasts than they watch live TV, which Ryan says means businesses should be marketing on podcasts. source →
In their words
What 2 people actually said
Hey, when you do a show, you got to stay with the data. More Americans now listen to podcasts than those that don't.
More 18 or 18 to 34. This is 13 to 34. But 18 to the world's listen more podcasts now than they watch TV.
One in three people now say they actively watch podcasts with videos. So again, the two year change is significant in how this landscape is changing from just audio to audio video and then the interplay of social media.
The episodes
3 episodes answer this
Jan 3, 2025
Why Authenticity and 'Being Known' Are the Keys to Success in Today's Media Landscape Amid 2025’s Turbulent Business Climate
Nov 22, 2024
Record-Breaking Live Stream: Influencers Now Dominate The Media and Coca-Cola Backlash for Christmas Ad
May 3, 2024
The Week of May 3 | Amazon Live Releases Shoppable Ad-Supported Channel
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