Social Media Strategy
What is the difference between Instagram and Snapchat for marketing?
Answered independently in 3 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Ecommerce and direct response brands are the most likely to over-index on lower funnel; media sellers are now asking Nielsen to help prove to DR clients that upper funnel matters. source →
02Instagram and Snapchat serve different purposes: Instagram for curated images and feed-driven discovery, Snapchat for disposable, low-stakes behind-the-scenes content sent to specific people. source →
In their words
What was actually said
We feel it too when we're out talking to clients and we do studies on upper funnel marketing effectiveness and lower funnel marketing effectiveness. And we can see it when we talk to clients, right? There's a difference in how engaged they are when they're talking about the lower funnel measurement because it's dollars and cents versus the upper funnel measurement.
The episodes
3 episodes answer this
Aug 31, 2021
Playing the Short Game - A Nielsen Study on the Impact of Brands that Stop Upper Funnel Branding with Cara Kantrowitz and Imran Hirani
Oct 8, 2019
Radical Podcast - Ryan sits down with Logan Brown From GVL TODAY ( 6 AM CITY )
Nov 13, 2018
Radical Podcast - EP 11 - Marketing at the speed of now, Dr. Rich Constantine, and growing Radical
Also asked as