Personal Brand & Positioning
How did Marty Smith get his job at ESPN?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01When ESPN called in 2006, Marty assumed they had the wrong person and offered up another broadcaster's number; he and his wife took the leap because he'd rather fail trying than wonder at 75. source →
02Outsider.com targets an audience Marty believes media underserves: God-and-country, outdoors, country-music culture, with a new state-of-the-art studio in Brentwood, Tennessee and a rebranded Marty Smith Podcast. source →
03Marty deliberately doesn't read his mentions, because letting social feedback - good or bad - define your self-worth is a toxic formula he refuses to bring home to his family. source →
In their words
What was actually said
And so they wanted him to do some good will in Nashville and he's hard headed it's a devil he wouldn't do it. So eventually he pounds his fist on the table and says you get that Marty Smith guy. That NASCAR guy from ESPN to fly to Nashville Tennessee and spend a day with me fishing I'll do it.
The episodes