Social Media Strategy
How does TikTok compare to Instagram and Pinterest for advertising effectiveness?
Answered independently in 3 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01TikTok did not score better than Instagram or Pinterest on the underlying measures, but it delivered the subconscious high roughly four times faster, which is why time-on-platform balloons. source →
02On combined subconscious scores TikTok did not beat Instagram or Pinterest; its edge was speed, delivering a subconscious high roughly four times faster than the average platform curve. source →
03TikTok Notes is a separate free photo-sharing app testing in Australia and Canada, signaling TikTok's move to attack Instagram's core feed rather than just video. source →
In their words
What 2 people actually said
When we looked at Instagram, we looked at Pinterest, we looked at all the different social media sites. When you combine all those scores together, TikTok wasn't different.
TikTok's never been in the me two game, but this week they are. TikTok's answer to Instagram is notes is rolling out after several leaks, heralding the arrival of the app, TikTok notes is now available in Australia and Canada for limited testing.
The episodes
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