Product & Innovation
Why did Salesforce offer to relocate employees out of Texas?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Salesforce's Texas response worked because it centered employees, offering to pay to relocate anyone who felt the state no longer aligned with their values, rather than declaring a hard position on abortion. source →
In their words
What was actually said
I think brands are now asking themselves an example that we spoke about with Salesforce.com, you know, they clearly looked at their audience, determined what they believe their audience values, and then made a very big statement about what they're doing in Texas by basically saying that they will pay to relocate employees, locate in in Texas if they believe that the state of Texas no longer aligns with that employee's values, considering some of the recent laws that have been passed there lately.
The episodes