Personal Brand & Positioning
Is it worth paying for Meta Verified on Instagram?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01If you run a business or make money from awareness on a platform, pay the $15 a month for Meta Verified — you can't buy that much extra exposure with $15 of ads, and Instagram already tells you blue-check accounts get shown more. source →
02Instagram is testing a feed that shows only content from Meta Verified subscribers, which Adam Mosseri framed as better user control and improved discoverability for businesses and creators. source →
In their words
What was actually said
Innovations, inventions of 20, 23. Back to our regular marketing news. Instagram is exploring a verified user's feed, testing a new meta-verified user feed that exclusively displays content from users to subscribe to this paid service.
The episodes