Personal Brand & Positioning
What unit economics does a fitness franchise need to be a good investment?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Set the economic expectation with franchise partners early — Devan found that when partners start with that expectation they open with more members and reach world-class unit economics faster. source →
02Use a 2-to-1 benchmark when evaluating a new unit or investment: if the investment is $500,000, Devan wants $1 million in year-one revenue for it to count as an A-plus investment. source →
In their words
What was actually said
But what that's really done having net expectation is we've aligned clearly and early with our franchise partner who are really driving the unit level economics. We've learned that when we have that expectation they start higher they start with more members. They start better off and getting to that place of having world class economics and boutique fitness was there's a long road but definitely a doable one.
The episodes