Customer Experience & Community
How do you build a brand with a story instead of just running ads?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Use social platforms to build an audience, then migrate that audience to email where you own the relationship instead of fighting someone else's algorithm. source →
02Build the brand you'd actually buy: Sean wrote the book he wanted to read (it sold over half a million copies organically, with no page numbers) and made the shirt he wanted to wear. source →
In their words
What 2 people actually said
I sat down with our growth marketing strategist, hear it, Radical, Robbie Fitzwater and I discuss the role of relationship marketing in today's landscape, the reality of organic social media going away, and the importance of that relationship and what we describe as chivalry with your existing clients and prospects, and how you have to build that relationship over time. Nothing happens fast and it's really back to branding and the importance of content and providing value to your customers.
I really do believe that it's you're in a day to age where we're completely bombarded and flooded with products and things and ads and messages. And if you want the short game, you better free configure out how to become a really good marketer, a really good calculator and buy ads better than anybody else. But if you want to build a real brand like something that has lakes, they will be around for a long time.
The episodes
2 episodes answer this
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