Personal Brand & Positioning
What is upcycling in food and how does it work?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Upcycling means taking byproducts from food manufacturing — leftover oats from oat milk, spent grain from brewing, coffee grounds, juice pulp — and putting them back into the consumer food system; B-Sides crunch puffs are powered in part by leftover oat milk oats. source →
In their words
What was actually said
I'll stand up pantry and just crush anything that's in there. And so for me, when I wanted to get into food, I knew savory snacks was going to be part of the equation just because I loved them so much, and I wanted to figure out how can we kind of push the boundaries in a admittedly overcrowded, hyper competitive space? Upcycling, that was the first, you mentioned a second ago.
The episodes