Social Media Strategy
How is Crayola marketing to Gen Alpha on YouTube and TikTok?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Crayola's organic YouTube views jumped more than 40x in April versus its average monthly Q4 2022 performance, and it's extending that content strategy to Pinterest and TikTok to reach Gen Alpha, who watch YouTube and Shorts rather than other social channels. source →
02Wendy's, Uber Eats, Chex Mix and Goldfish are hiring musicians to remix old songs into jingles because nostalgia and music create the emotion that drives sales — and it reaches millennials, Gen Z and Gen Alpha (born 2010-2025). source →
In their words
What was actually said
The home art card brand is also reporting a significant boost in output for its YouTube channel along with the boost in subscribers. And this is specifically to target younger audiences like the aforementioned Gen Alpha. Did you know Crayola Crayons was owned by the home art company?
The episodes