Personal Brand & Positioning
How do podcast networks structure revenue share and IP deals with creators?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Glassbox typically targets creators already doing 150,000+ monthly listeners or downloads, then offers the greater of a revenue share or a minimum guarantee so the creator carries less risk. source →
02Podcast IP deals are split in two at Glassbox: an exclusive rev-share/minimum-guarantee agreement with no IP participation, plus an optional development deal that buys a 5-30% minority stake for book, live event and TV upside. source →
In their words
What was actually said
The compliment is that in the tackle of the IP question, that's literally top concern for every single creator that what you just jumped to immediately is like what they're most concerned about. And it's straightforward, but their biggest anxiety is that they're going to lose control somehow. So the way we structure our deals is they're twofold.
The episodes