Personal Brand & Positioning
How much money do artists make per million Spotify streams?
Answered independently in 3 episodes, by 3 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01At roughly $7,000 per million streams, volume matters - Coffey cites 101 million independent streams on Mr. Red, White and Blue with the money going straight to his household. source →
02A million streams doesn't even cover a normal production fee, so new artists should budget for their team rather than expect streaming income to fund it. source →
03Coffey Anderson's stream math: roughly $7,000 per one million streams, which is why anything less barely covers a team's expenses. source →
In their words
What 3 people actually said
And if you make it on hot country on Spotify and you are unsigned, and you're getting, you know, a million streams a week or something like that from that.
We have over two billion flips on TikTok of just that sound. And over 101 million streams independent. All that money comes to my house and my children.
You know, even something that streams a million plays is not even covering like a normal production fee for a producer. So, you know, if you stream anything less than that, like that's really not covering the expenses of your team, right? So that's why new producer, I mean new artists have to kind of either work themselves into situations where they're working with somebody new who's also developing as a producer and writer or you just have to kind of gather a budget.
The episodes
3 episodes answer this
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