Social Media Strategy
How much ad revenue did podcasts and digital audio make in 2021?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01IAB reports digital audio - podcasts plus streaming music and radio - posted the largest year-over-year ad growth versus streaming video and social, hitting $4.9 billion in 2021, with growth skewing roughly double among women. source →
In their words
What was actually said
Facebook is testing monetization tools for creators on its VR platform It allows creators to make money by selling digital assets and experiences within its virtual reality platform Yes, marketing on podcasts up way up like But but but billions is what they're talking about in the next like five years You're listening to the radcast if it's radical we cover it Here's your host Ryan all heard hey guys. What's up welcome to the latest edition of the rad? Radcast Radcast Friday April 15.
The episodes