Topic
Product & Innovation
286 episodes. 122 operators. Every line below is a verified passage from the transcript.
Yeah, we joke about this one, but so we launched a product, a new product, new brand in March, 2020, probably the worst time in history to launch a new retail product as like no one is going into retail stores, but it's actually been a very good relationship.
I want to pay the moms for their milk. I want to create a product, a dehydrated product, to be able to offer to moms and male-nourished babies around the world.
You can imagine in a single prompt, items can research market, design a product, the build system, launch it, and they can even optimize revenue for you.
So the goal again for poor tab room is not to replace bartenders. It's to transition their role from a bartender to a host to someone who spends more time with people and talking about product and less time just hustling and serving.
The biggest thing that I've learned as an entrepreneur is that great ideas come from anywhere and it's the founder's job to listen to every idea, especially from the people who are using the product on both sides.
So the virality is not the input. The virality is the end product doing the time, research and effort to craft up good quality content that leads to viral stuff.
White Claw became, in a very short amount of time, the fastest growing alcoholic product in the history of alcohol since the Mesopotamians were spitting in pots.
So innovation is just laziness. It's just, I don't want to do that much work.
You want to see great packaging? Walk the aisles of liquor stores.
And so while the product I've always wanted to build a product that added value for really a wide audience of people, added value for a wide audience of people, the brand I always liked the idea of it being anchored around high end performance.
Being a great product is a tiny piece of the uh the solution you have to have a great product But if you can't explain to people why they want this why this solves their problem um You're not going to get anywhere.
Most businesses are just focused on whatever the end product is that they're making, and so trying to convince them, hey, you've got this buy product, why don't you invest more money to figure out what to do with the buy product?
- Lululemon proves category beats product: leggings already existed, but naming the category "athleisure" made them the category queen despite a mediocre company and unremarkable product innovation. (Billion Dollar Marketing Advice with Chr)
- Vertically integrating at the manufacturing facility — redirecting oat milk already produced on the same site into his extruder — can move gross margins from about 50% at launch to north of 80%, which is supplement-level margin in snack foods. (B-Sides: Flavor, Sustainability & Profit)
- Most AI value for a company like Amazon is invisible back-end infrastructure for manufacturing, packaging, shipping, and process, not the consumer-facing tools most people notice. (Snoop Dog, Gender Controversy, and Jeff )
- Ryan's 'over-newsing' argument: public scrutiny of every failed step in R&D is different from regulatory oversight, and reporting every business's misses would bury real innovation. (Weekly Business News for May 17 | Elon M)
- Ryan's take on smartphone innovation: makers have run out of features, so the new innovation is subtracting functionality altogether. (The Week of October 27, 2023 Marketing a)
- Celebrity 'PR relationships' follow a fixed sequence — tabloid rumor, insider confirmation, blurry paparazzi photos, then a public event — and there's usually a book, movie or product launch behind it. (The Week of September 22, 2023 Marketing)
- Josh developed Snow's first product by interviewing his own dentist, orthodontist and oral surgeon, buying every competing product he could, and mining negative Amazon reviews for gaps — sensitivity and delivery method were the openings. ($100 Million E-Commerce Brand Builder w)
- Pizza Hut's 'Struggle Bus' experiential tour targets high-stress moments like March Madness and college exams - timing an activation to consumer stress rather than a product launch. (Weekly Marketing and Advertising News, A)
- Career risk can mean going backwards first: Aruna took a three-level demotion at Hewlett Packard to move from engineering director into product and product marketing management. (Aruna Ravichandran - Chief Marketing Off)
- WhatsApp's new 'View Once' feature sends photos and videos that disappear after a single view - essentially a Snapchat feature you could already approximate in Instagram DMs. (Weekly Marketing and Advertising News: W)
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Agentic AI Is Here: How ATOMS Turns Ideas into Revenue wWhy does packaging design matter for a spirits brand?
How Brett Berish Built Billion-Dollar Spirit Brands by IWhy did Mode Mobile launch its own phone and would Dan Novaes do it again?
Earn While You Scroll: Inside Mode Mobile’s Business ModHow do you sell a sustainable product without charging a green premium?
B-Sides: Flavor, Sustainability & Profit with Yousuf AhmAll 286 episodes
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Why Most Businesses Should Never Raise Venture Capital
The Social Media Goldmine Brands Ignore | Matthew McGrory
Mrs. Meyer's Founder Monica Nassif on Disrupting a Category
Pelosi Tracker to $1B Fintech: Chris Josephs of Autopilot
Anya Cheng on AI, Data Moats and the Future of Shopping
AP x Swatch: How Luxury Brands Create Demand Now
Inside the $97B Unregulated Online Gambling Market
Rethinking Your Team in the Age of AI
FightCamp's Khalil Zahar on Surviving the Valley of Death
Scott Clary on Using AI to Build Wealth Faster
AI, Aging, and the $2.5M Long-Term Care Problem
Iran War, AI and the Small Business Economy
Real American Beer's Playbook for Breaking Into Big Beer
AI for Small Business Growth with Dave Charest
John Benson on Why AI Content Isn't Converting
Bob Cicero on Making the Office Worth the Commute
The New Rules of AI and Business: Adapt or Get Left Behind
Rethinking Learning: Instructure's Ryan Lufkin on AI
AI Productivity vs AI Security: The Human Risk
Cisco's AI Concierge Agents Are Reinventing CX
Agentic AI and Atoms: Ideas to Revenue With Ethan Ouyang
Brett Berish on Building Spirit Brands His Own Way
Inside the Rental Car Business with George Madden
Email Marketing That Still Works in an AI World
Inside Icons.com: Messi Memorabilia and Scarcity
How Crumbl Cookies Grew to 500+ Stores
Charles Nader on Doc.com's Free Global Healthcare Model
WordPress VIP CEO on AI, SEO and Owning Your Content
Jason Brown: From Student Loans to Stock Market Millionaire
Monica Marquez on Why 95% of AI Pilots Fail
Anya Cheng on AI Styling, Branding & Live Shopping
Alyssa Campbell on Big Kids, Bigger Feelings
Navin Goyal on Discipline, AI and Raising Capital
The Future of PR: Earned Media and AI Visibility
Dan Novaes on Mode Mobile's Earn-While-You-Scroll Model
