Advertising & Paid Media
How does programmatic in-game advertising work on consoles?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01In-game advertising via platforms like Anzu.io brings programmatic auctions into gameplay, and there are more openings than billboards: pre-release videos, pre-game content and modes like Madden training camp. source →
In their words
What 2 people actually said
But we have business deals and we support all the layers of the engines in the platforms. Got it. Is what game, are there only certain games right now that are able to display this type of advertising like in-game on the console level?
Oh, absolutely. And now they're, you know, synchronizing within it, you've got the platform, you have programmatic advertising for anyone listening that is essentially any of the ads that you see in the internet, the display ads to most of them revolve programmatically now, which is just a way of automating the real time auction and the cost of those ads.
The episodes
2 episodes answer this
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