Advertising & Paid Media
How does the Esports Arena business model make money?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01The company is corporate-owned, not franchised, at 19 locations: 18 inside Walmarts plus the original Santa Ana arena, because the eSports landscape pivots too fast to license a model they are still refining. source →
02Esports Arena started with a $152,000 SBA loan and a landlord who agreed to build out a 15,000 square foot Santa Ana space after seeing their PowerPoint. source →
03An esports organization is a single brand fielding teams in multiple games at once, because unlike basketball there are ten different shooters and ten different MOBAs, each with its own fan base. source →
In their words
What 2 people actually said
Yeah, can you be good in an uncomfortable situation? And I think that that's where eSports arena comes into play here. So if I'm already finding these pro players and I'm giving them a start in their career, I'd like that, first of all, and I could, and as long as I could continue to make dollars and cents from just that model, then I'll just, I'll stick to what's good.
And the viewers should numbers for esports really became apparent to brands out there. And a ton of money, one switch came out. A ton of outside money from sports teams started coming into esports.
The episodes
2 episodes answer this
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