Personal Brand & Positioning
How does YouTube Music's custom radio station feature work?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01YouTube Music's custom stations let users pick up to 30 artists and filter for new discoveries or chill songs; artists and brands should plan for playlist and station placement as a distribution channel. source →
02Ryan suggests brands with sonic branding consider owning their own YouTube Music station the way they'd own a radio format. source →
In their words
What was actually said
This might be the only thing that I would leave that will use it for. YouTube music has introduced a new radio experience that allows users to create their own custom stations. This feature gives users the option to pick up to 30 artists and choose how frequently they appear as well as apply filters such as new discoveries or chill songs.
The episodes