Personal Brand & Positioning
How many times do people need to see your marketing message on social media?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Forget the old 'seven impressions' rule: with only 2-3% of followers seeing any organic post, Jasmine says people need to hear your message at least 50 times. source →
02Do the math on your reach - 1,000 followers means roughly 20-30 people see a given post, so repeating your message is the job, not a failure of creativity. source →
In their words
What was actually said
I always think in the classic old school marketing people say, oh, people have to see your ads seven times before they even have an opinion about that. That has radically changed in the digital age. People have to see you hear your message, talk about your business at minimum 50 times.
The episodes