Personal Brand & Positioning
How are brands using Discord to build community with customers?
Answered independently in 3 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Samsung is already saving money in Europe by using AI to build digital banner ads across platforms, so production-only roles like ad resizing need to diversify. source →
02Discord is becoming a real brand-building channel because it lets startups talk with prospects before they ever buy, functioning as a cross between community and customer support. source →
03Brands running Discord communities need to plan who staffs the chat and what they are allowed to say, especially when the product is alcohol rather than food. source →
In their words
What 2 people actually said
We can get them and talk about their vodka That's all I want to talk about But like it's becoming powerful for brands to build community You know because it's like and I don't know who it makes me wonder who you know If you are in the Arby's discord, who's on the other side of the chat for Arby's?
So now the community is doing that on their own because we've showed them what to do We've made the connections people people can be shy or nervous or awkward Um and not even not really understand how to use discord so getting them all together And then they start on their own freeze custom I up to go and continue to add value to the community Totally I love it.
The episodes
3 episodes answer this
Also asked as