Personal Brand & Positioning
How many words should a LinkedIn post be to get the most views?
Answered independently in 1 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01The formula: a text-only post of 150-200 words, three hashtags, and ten comments in the first hour will reliably deliver 1,000-2,000 views in 24 hours regardless of network size. source →
02Photos are the second-worst performing content on LinkedIn, typically dropping views by about 50%, because LinkedIn rewards dwell time and comments, not quick likes. source →
03LinkedIn only shows a new post to about 10% of your network as a test group, then decides distribution based on what that group does in the first hour. source →
In their words
What was actually said
There's There's several reasons one is the nature of our human nature if I'm on LinkedIn Let's suppose I'm on my mobile device and I'm scrolling along and I see a video So many people don't include subtitles so an 85% of users on social media have the sound turned off if you're not concluding subtitles on your video You're losing your audience.
The episodes