Topic
Ecommerce & DTC
120 episodes. 62 operators. Every line below is a verified passage from the transcript.
When you sell someone on Amazon, like it's, that's Amazon's customer. Suddenly when you sell on Shopify, it's your customer and you can bring them back in.
And is it going to be something where you try and ramp up quickly on Amazon and then try and transition over to a Shopify and owning as much as as possible, or is it going to be something where you start with your own audience and then start to gradually let that Amazon, let that Amazon drip start.
Walmart is even kicking Amazon's ass in delivery because every day items and some things that I would have normally ordered from Amazon for their supposed two day, that's not always two days anymore.
And so you really don't get any of that with Amazon and other e-commerce. It's a one time sale pretty much. Do you hardly even get their email address?
So we have a goal for Amazon on its own to be a nine-figure business for us in the next three years from an Amazon very focused scale plan, hiring plan, partnership plan that allows us to take advantage of the Amazon platform and marketplaces, Walmart.com, etc.
We're on Amazon, we're on the web, we're on all the social media, but you'll find this with a comeback for round two and talk, you know, the ins and outs of e-commerce and the the pluses and minuses of Amazon.
With E-commerce, after all your distribution, your marketing costs, your product costs, most E-commerce companies, unless they've got a 10X markup on their product, their margins are so damn slim.
All of the sites that I've been able to scale, we built on Shopify, which is not to say that there aren't other eCommerce platforms.
While here, we feel like Amazon's, Amazon's, eBay's, eBay's, Instagram and Google Maps, they are all separate functions.
Nothing happened to make us stop using eBay aside from shipping, being easier with Amazon.
But the only problem with that on Amazon, Amazon is not a fan of it.
We move we push clients to Shopify 95% of the time You know When when to Shopify not makes sense for a company.
- Edgewell's Fieldtrip keeps every product under $25 and sells DTC plus Amazon, but Ryan warns rising online ad costs and Amazon's shipping economics are squeezing DTC brands. (Weekly Marketing and Advertising News, J)
- An Amazon-TikTok deal would be a data and attention play — TikTok Shop layered onto Amazon's fulfillment, Prime shipping, and verification could turn discovery into two-swipe purchasing. (Business News That Matters: Amazon Bid f)
- Josh Snow's launch stack was one product, Facebook ads, Shopify and one or two people for support and shipping, with inventory in his spare bedroom until the idea proved out. (Priceless Advice for Being an Entreprene)
- Start narrow and validate before you spend: Snow launched one $95 system on Shopify with Facebook ads, $50,000–$100,000 of first inventory, one or two people on support, and shipping out of a spare bedroom. (Take it to the Next Level! How to become)
- Amazon is worth leaning into because over 50% of online retail searches start there, antitrust rules cap Amazon's own private label share, and it is the only platform where you can see competitors' sales velocity — Josh cites Hero Cosmetics' $630M sale and Zesty Paws as Amazon-driven exits. ($100 Million E-Commerce Brand Builder w)
- Ecommerce founders should expect operations, not demand, to be the hard part — Heidi's main challenges are inventory timing and shipping delays customers blame on her. (Heidi Cortez - American Entrepreneur, Be)
- With so many DTC competitors, you can't just switch on an e-commerce store and expect sales; without brand recognition you lose to Walmart, Amazon and hundreds of other stores. (Weekly Marketing and Advertising News, M)
- Nobody is going to out-Amazon Amazon, but you can out-human Amazon by building a genuine connection with your audience. (Be at the Forefront of your Communicatio)
- Amazon's Wondery acquisition folds one of the last independent podcast platforms into Amazon Music, and Amazon's targeting data will likely expand its audio ad capabilities. (Weekly News Update 1.8.21: What is Clubh)
- Amazon One launched a contactless palm reader tied to your credit card for Amazon Go stores—Ryan's concern is fragmented biometric standards across Apple, Samsung and Amazon rather than one universal scan. (Amazon One Concerns, VANS: Musicians Wan)
Should ecommerce brands sell on Amazon or stay direct to consumer?
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Eucalyptus is the Sheet! Meet Colin McIntosh CEO and FouShould my ecommerce brand sell on Amazon or build direct to consumer?
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Take it to the Next Level! How to become a successful enShould I sell on Amazon or stay direct to consumer?
Take it to the Next Level! How to become a successful enWhich e-commerce and DTC startups are the most valuable in the US?
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