Personal Brand & Positioning
What makes a story worth telling to an audience?
Answered independently in 2 episodes. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Start every story with the audience, not the subject — the Jimmy Fallon profile was really about finding your why, the Bethenny Frankel piece about time management, the Mark Wahlberg piece about diligence. source →
In their words
What was actually said
You have to start with what your audience wants and then at every step along the way of developing that story, you have to make sure that you're creating the material and then delivering the material so that your audience feels satisfied so that they're not saying, stop wasting my time. Whenever you're telling a story, have that in your head and a chorus of people, a Greek chorus, we're basically singing, stop wasting my time and you better not waste their time.
The episodes
2 episodes answer this
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