Personal Brand & Positioning
Does AI-written content hurt your Google rankings and email clicks?
Answered independently in 2 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
The short answer
What the archive says
01Google can identify AI-written copy and is depressing rankings for sites where more than half the content is machine-written; AI-heavy email newsletters show about 40% lower click-through rates. source →
In their words
What 2 people actually said
A lot of people are using AI to write their email newsletters. And what we have seen from all the data, we send out about six billion emails a year, okay? We have seen that those email newsletters that are predominantly written by AI having AI content generated newsletters, their click to rate on their email newsletters is about 40% lower, okay?
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