What kind of content works best for musicians on Instagram Reels and TikTok?
Answered independently in 3 episodes, by 2 different people. Every line below is verbatim from the transcript, timestamped to the moment it was said.
What the archive says
01Music-centric content — singing, playing instruments, sharing a new song — now performs well on Instagram Reels and TikTok, where three or four years ago you had to sneak music into content. source →
02Don't invent new content ideas from scratch. Identify storytelling formats that have proven to work repeatedly, then insert your message into them. Brendan's team has analyzed over 500 formats. source →
03Pick a format based on two things: the resources you actually have (a phone is enough for some formats) and whether the format excites you enough to still be doing it six or seven months from now. source →
04Content for TikTok has to be built for a casual, low-attention medium - Josh's advice is to force yourself to not try so hard and use the platform's own tools. source →
What 2 people actually said
Number one, I never say go viral for the sake of going viral. So all of your content has to tie into who you are, what you represent and what you actually do as a business. Number two, we look at what are they ideal formats that can deliver that message because we're not here trying to reinvent the wheel.
Zippercrooter.com slash zip. That zippercrooter.com slash zip zippercrooter.com slash zip. One trend that I'm really happy about on both Instagram Reels and TikTok that I'm seeing is that I feel like music centric content is performing well.
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