Topic

Advertising & Paid Media

289 episodes. 91 operators. Every line below is a verified passage from the transcript.

289Episodes

91Operators

13Verified quotes

118Questions answered

The episodes

The End of Traditional SEO: Jason Kocina on Getting Found in the Age of AI

Are You Marketing Jobs or Just Posting Them? The Critical Difference

Podcast Advertising Is About to Change Everything | Jeff Umbro

Building a $25M Business From the Attention Economy with Dan Novaes

Earn Attention, Don’t Steal It: Steve Pratt on Creative Bravery and Better Marketing

The Social Media Goldmine Brands Are Ignoring with Matthew McGrory

How AI Is Changing Retail, Style, and the Future of Shopping | Anya Cheng

The Brutal Reason Most Entrepreneurs Never Scale: Busywork, Sales, and Weak Offers | Tanner Chidester

How Pay-to-Play Keeps Top Talent From Being Found | Brad Rothenberg

How Premium Brands Create Demand Without Cutting Their Prices | Tom La Vecchia

How Unregulated Gambling Is Draining BILLIONS From the U.S. Economy | Ismail Vali

The Business of NIL: Parents, Brands, and the Power Behind College Sports | Justin J. Giangrande

Why the Smartest Brands Don’t Chase Customers Anymore| Jon Davids

The Brutal Truth About Podcast Growth Nobody Wants to Hear with Tom Webster

From Sports Network to Niche: Josh Pate on Thriving in the World of New Media

Podcasting’s Next Era: Chat Shows, Video Expansion & The New Advertising Landscape | Jeff Umbro

Questions answered on advertising & paid media

In their words

TikTok will say, don't make ads, make TikToks. They're trying to say advertising, traditional advertising is dead, have on new thing. But they're just selling ads.

Tom Roach · Tom Roach - Brand Strategist and VP of Jellyfish (38:01)

Well, if you ask anyone, does advertising work on you? They all say exactly. Those ads don't work on me, but I did like that commercial.

Ryan Alford · Do Super Bowl Ads Work on You? (4:30)

That's called ego advertising. All right, people I can't believe on the highest levels that this still happens.

Bruce Buffer · SPECIAL EPISODE RERELEASE: Bruce Buffer - Internatio (17:52)

So some might say TV's great for broad reach and so that's what I'm going to use to build my upper funnel, but what we have seen in our data is that it's not actually super predictable from campaign to campaign and message to message.

Cara Kantrowitz · Playing the Short Game - A Nielsen Study on the Impa (31:01)

If you try and run the same campaign across every kind of channel these days, it's not going to work. At the same time, you want some brand consistency.

Kim Davis · Kim Davis.- Editorial Director at Martech (10:29)

But he's now saying that Tesla will try a little advertising and Tesla, as we all know, traditionally, a skewed conventional advertising and instead used email referral programs.

Christina Gossi · The Week of May 19, 2023 Marketing and Business News (21:27)

So if you look at this particular campaign, this campaign video is now activated across several different markets.

Aruna Ravichandran · Aruna Ravichandran - Chief Marketing Officer at Webe (29:20)

Coca-Cola did their iconic Christmas advertising campaign that they do every year in this time.

Brianna Hall · Record-Breaking Live Stream: Influencers Now Dominat (22:48)

So with websites, you've got tools like Google Analytics and various other tools that can tell you like someone converted or they inquired on this channel, the websites picking up traffic from various channels, Google ads, organic search, Facebook ads, email, whatever.

Sam Dunning · Breaking B2B with Founder Sam Dunning (43:59)

Like I've been doing digital advertising, you know, advertising agency life for 20 plus years, left that world because I got tired of the advertiser where I was to create the account guy, and I'm like, I don't, I'm going to do my own thing.

Ishveen Jolly · The Future of Influencer & Athlete Marketing with Is (24:53)

So I think we're moving into a monetization phase on social media that isn't just as is today, which is just kind of billboard advertising, which is kind of where we've been stuck in on this stuff for the last few years.

Matthew McGrory · Moderation vs Censorship & Helping Brands Safely Nav (15:09)

I mean that was You couldn't do television advertising because you would have wasted 99.5% of your money because there was so few people with DVD players out there You couldn't do any kind of advertising.

Marc Randolph · Marc Randolph - Netflix Co-Founder, Entrepreneur, Me (16:39)

What comes up again and again

For paid advertising, Google is the primary channel (including Google Shopping and now TV inventory through Google Ads), followed by Facebook for awareness and LinkedIn for B2B. (PR Strategies That Actually Work: Storyt)
B2B marketers expect social ad spend to overtake SEO ad spend in 2026 as AI assistants like ChatGPT pull search volume away from Google. (Business News Recap: Trump & Musk Peace )
US Bank's 'The Power of Us' campaign used Supernatural AI to build avatars of core target groups for strategy and creative testing — judge it on sales lift, not the novelty. (Weekly Business News for June 7 | There )
The Facebook-ads era of 20X return on ad spend is over; 3-4X ROAS is now considered above average, so DTC brands must layer influencers, affiliates, and branding to make the model work. (The Week of March 1 2024 | Wendy’s Will )
Walmart+ timed its 'Save Your Resolutions' campaign with Andy Cohen to National Quitter's Day, the second Friday of the new year — a lesson in building a campaign around a cultural moment. (The Week of January 19, 2024 Marketing a)
The Snoop partnership was Solo Stove's first major national marketing campaign and included product innovation plus a signature product line, not just advertising. (The Week of November 24, 2023 Marketing )
Stop making media decisions daily. Look at blended spend and blended ROAS week to week, watch CPM, CTR and CPC, and use tracking software like Triple Whale or Hyros to offset cross-attribution inflation. (The E-commerce Success Blueprint with Al)
Heinz's 'Ketchup Fraud' campaign shows user-generated content can inform a whole campaign at almost no production cost - watch what's already going viral about your brand. (The Week of March 31, 2023 Marketing and)
Three Nielsen media mix models commissioned by TikTok claim 96% higher paid media return on ad spend versus all digital media measured and nearly three times the offline sales efficiency, though Ryan flags the sponsor's involvement as a bias issue. (HelloFresh Offers Buddy The Elf Meal Kit)
Retail media now accounts for 18% of global digital advertising and 11% of total ad spend, and GroupM projects it will grow roughly 60% to reach $160 billion by 2027. (Retail Media Makes Up 11% of Ad Spend - )

Questions this topic answers

All 289 episodes

Search within

Sep 25, 2026

What kind of return on ad spend can DTC brands expect from Facebook ads now?

Why is TikTok buying out-of-home billboard advertising?

Does billboard advertising still work for big digital brands?

How is programmatic advertising changing podcast monetization?

Is a 4x return on ad spend good?

Why is soccer still not a top commercial sport in America?

How do brands build a movement instead of relying on Facebook and Google ads?

How is programmatic advertising changing podcast CPMs?

All 289 episodes

The End of Traditional SEO: Getting Found in the AI Era

Hiring Is a Marketing Problem: Nicole Feenstra

Podcast Advertising Is About to Change | Jeff Umbro

Dan Novaes: Turning Phone Attention Into Income

Steve Pratt on Earning Attention and Creative Bravery

The Social Media Goldmine Brands Ignore | Matthew McGrory

Why Brand Loyalty Is Dying: Shopper Promiscuity Explained

Anya Cheng on AI, Data Moats and the Future of Shopping

Tanner Chidester on Sales, Offers and Why Founders Stall

Soccer's Pay-to-Play Problem and the Talent It Misses

AP x Swatch: How Luxury Brands Create Demand Now

Inside the $97B Unregulated Online Gambling Market

The Business of NIL with Justin J. Giangrande

Jon Davids: Build a Movement, Not a Marketing Funnel

Tom Webster on the Brutal Truth About Podcast Growth

Josh Pate on Building the No. 1 College Football Show

Podcasting's Next Era with Jeff Umbro

BetMGM CMO on AI, Jon Hamm and Make It Legendary

Anya Cheng on AI Styling, Branding & Live Shopping

PR That Works Now: Earned Media, SEO and AI

Dan Novaes on Mode Mobile's Earn-While-You-Scroll Model

Railroad Merger, Prebiotic Pepsi and TikTok's 60-Min Test

Influencer ROI, Attention Arbitrage and Tax Strategy

Stripe Skips IPO, Amazon's Dark Patterns, AI Umpires

Agent Store, Robotaxis and Apple's Innovation Problem

Podcast Ads Win, Veo 3 Hits, TikTok Shop Charges

Print Isn't Dead, YouTube Is TV, and Eye Scans Are Here

Tariffs, ESPN Streaming and the Trading Card Boom

Ishveen Jolly on Athlete and Influencer Sponsorships

Shopper Promiscuity and Brand Loyalty with Devora Rogers

TikTok's $32B Ad Revenue, Tariffs and DOGE's Trillion Goal

Moderation vs Censorship: Brand Safety on Social Media

Steve Pratt on Earning Attention as a Brave Marketer

Valentine's Day Spending and Super Bowl Ad Records

DeepSeek Sinks the US Stock Market: Weekly News Breakdown

Christopher Lochhead on Category Design & Niche Marketing

Gratitude, a $6M Banana, and GM's Formula 1 Bet

Josh Pate on the New Blueprint for Media Success

Influencers Are the News Now, Plus Coke's AI Ad Backlash

Tom Webster on How to Grow a Podcast Audience