Topic
Advertising & Paid Media
288 episodes. 91 operators. Every line below is a verified passage from the transcript.
TikTok will say, don't make ads, make TikToks. They're trying to say advertising, traditional advertising is dead, have on new thing. But they're just selling ads.
Well, if you ask anyone, does advertising work on you? They all say exactly. Those ads don't work on me, but I did like that commercial.
That's called ego advertising. All right, people I can't believe on the highest levels that this still happens.
So some might say TV's great for broad reach and so that's what I'm going to use to build my upper funnel, but what we have seen in our data is that it's not actually super predictable from campaign to campaign and message to message.
If you try and run the same campaign across every kind of channel these days, it's not going to work. At the same time, you want some brand consistency.
But he's now saying that Tesla will try a little advertising and Tesla, as we all know, traditionally, a skewed conventional advertising and instead used email referral programs.
So if you look at this particular campaign, this campaign video is now activated across several different markets.
Coca-Cola did their iconic Christmas advertising campaign that they do every year in this time.
So with websites, you've got tools like Google Analytics and various other tools that can tell you like someone converted or they inquired on this channel, the websites picking up traffic from various channels, Google ads, organic search, Facebook ads, email, whatever.
Like I've been doing digital advertising, you know, advertising agency life for 20 plus years, left that world because I got tired of the advertiser where I was to create the account guy, and I'm like, I don't, I'm going to do my own thing.
So I think we're moving into a monetization phase on social media that isn't just as is today, which is just kind of billboard advertising, which is kind of where we've been stuck in on this stuff for the last few years.
I mean that was You couldn't do television advertising because you would have wasted 99.5% of your money because there was so few people with DVD players out there You couldn't do any kind of advertising.
- For paid advertising, Google is the primary channel (including Google Shopping and now TV inventory through Google Ads), followed by Facebook for awareness and LinkedIn for B2B. (PR Strategies That Actually Work: Storyt)
- B2B marketers expect social ad spend to overtake SEO ad spend in 2026 as AI assistants like ChatGPT pull search volume away from Google. (Business News Recap: Trump & Musk Peace )
- US Bank's 'The Power of Us' campaign used Supernatural AI to build avatars of core target groups for strategy and creative testing — judge it on sales lift, not the novelty. (Weekly Business News for June 7 | There )
- The Facebook-ads era of 20X return on ad spend is over; 3-4X ROAS is now considered above average, so DTC brands must layer influencers, affiliates, and branding to make the model work. (The Week of March 1 2024 | Wendy’s Will )
- Walmart+ timed its 'Save Your Resolutions' campaign with Andy Cohen to National Quitter's Day, the second Friday of the new year — a lesson in building a campaign around a cultural moment. (The Week of January 19, 2024 Marketing a)
- The Snoop partnership was Solo Stove's first major national marketing campaign and included product innovation plus a signature product line, not just advertising. (The Week of November 24, 2023 Marketing )
- Stop making media decisions daily. Look at blended spend and blended ROAS week to week, watch CPM, CTR and CPC, and use tracking software like Triple Whale or Hyros to offset cross-attribution inflation. (The E-commerce Success Blueprint with Al)
- Heinz's 'Ketchup Fraud' campaign shows user-generated content can inform a whole campaign at almost no production cost - watch what's already going viral about your brand. (The Week of March 31, 2023 Marketing and)
- Three Nielsen media mix models commissioned by TikTok claim 96% higher paid media return on ad spend versus all digital media measured and nearly three times the offline sales efficiency, though Ryan flags the sponsor's involvement as a bias issue. (HelloFresh Offers Buddy The Elf Meal Kit)
- Retail media now accounts for 18% of global digital advertising and 11% of total ad spend, and GroupM projects it will grow roughly 60% to reach $160 billion by 2027. (Retail Media Makes Up 11% of Ad Spend - )
What kind of return on ad spend can DTC brands expect from Facebook ads now?
The Week of March 1 2024 | Wendy’s Will Test New Menus TWhy is TikTok buying out-of-home billboard advertising?
The Week of August 11, 2023 Marketing and Business News:Does billboard advertising still work for big digital brands?
Weekly Marketing and Advertising News, January 21, 2022How is programmatic advertising changing podcast monetization?
Podcast Advertising Is About to Change Everything | JeffIs a 4x return on ad spend good?
The Brutal Reason Most Entrepreneurs Never Scale: BusywoWhy is soccer still not a top commercial sport in America?
How Pay-to-Play Keeps Top Talent From Being Found | BradHow do brands build a movement instead of relying on Facebook and Google ads?
Why the Smartest Brands Don’t Chase Customers Anymore| JHow is programmatic advertising changing podcast CPMs?
Podcasting’s Next Era: Chat Shows, Video Expansion & TheAll 288 episodes
Search withinHiring Is a Marketing Problem: Nicole Feenstra
Podcast Advertising Is About to Change | Jeff Umbro
Dan Novaes: Turning Phone Attention Into Income
Steve Pratt on Earning Attention and Creative Bravery
The Social Media Goldmine Brands Ignore | Matthew McGrory
Why Brand Loyalty Is Dying: Shopper Promiscuity Explained
Anya Cheng on AI, Data Moats and the Future of Shopping
Tanner Chidester on Sales, Offers and Why Founders Stall
Soccer's Pay-to-Play Problem and the Talent It Misses
AP x Swatch: How Luxury Brands Create Demand Now
Inside the $97B Unregulated Online Gambling Market
The Business of NIL with Justin J. Giangrande
Jon Davids: Build a Movement, Not a Marketing Funnel
Tom Webster on the Brutal Truth About Podcast Growth
Josh Pate on Building the No. 1 College Football Show
Podcasting's Next Era with Jeff Umbro
BetMGM CMO on AI, Jon Hamm and Make It Legendary
Anya Cheng on AI Styling, Branding & Live Shopping
PR That Works Now: Earned Media, SEO and AI
Dan Novaes on Mode Mobile's Earn-While-You-Scroll Model
Railroad Merger, Prebiotic Pepsi and TikTok's 60-Min Test
Influencer ROI, Attention Arbitrage and Tax Strategy
Stripe Skips IPO, Amazon's Dark Patterns, AI Umpires
Agent Store, Robotaxis and Apple's Innovation Problem
Podcast Ads Win, Veo 3 Hits, TikTok Shop Charges
Print Isn't Dead, YouTube Is TV, and Eye Scans Are Here
Tariffs, ESPN Streaming and the Trading Card Boom
Ishveen Jolly on Athlete and Influencer Sponsorships
Shopper Promiscuity and Brand Loyalty with Devora Rogers
TikTok's $32B Ad Revenue, Tariffs and DOGE's Trillion Goal
Moderation vs Censorship: Brand Safety on Social Media
Steve Pratt on Earning Attention as a Brave Marketer
Valentine's Day Spending and Super Bowl Ad Records
DeepSeek Sinks the US Stock Market: Weekly News Breakdown
Christopher Lochhead on Category Design & Niche Marketing
Gratitude, a $6M Banana, and GM's Formula 1 Bet
Josh Pate on the New Blueprint for Media Success
Influencers Are the News Now, Plus Coke's AI Ad Backlash
Tom Webster on How to Grow a Podcast Audience
